Be a bright blonde with Paul Mitchell’s Platinum Blonde Shampoo. Containing the finest ingredients to help boost and brighten whites, greys and blondes, it will also banish brassiness and restore the luminosity to highlighted hair.
Paul Mitchell’s advanced formula found in Platinum Blonde Shampoo contains cool violet pigments to brighten and enhance blonde, grey or white hair while neutralising yellow tones, diminishing that brassy blonde effect. Also containing a powerful combination of conditioning agents and extracts that provide ample moisture and intensified shine while mild ingredients cleanse and retain moisture to soften your hair.
Directions of use:
- Wet your hair.
- Apply desired amount to the palms of your hands.
- Massage into your hair and scalp.
- Rinse completely.
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Paul Mitchell Platinum Blonde Shampoo (300ml)
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
good shampoo
I really like this shampoo. It was recommended to me by my hairdresser. It works more like a tonner than shampoo. Very easy to lather, bit stronger colour concentration than other blonde colour shampoo. Leave for longer if you need a deeper colour boost.
by icecreamlover
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fantastic ******
I normally buy this from my hairdresser's and was worried this may not be the real deal, but rest assured it is! Does everything it says it does and more!
by Donna
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Great fantastic
Use this a couple times a week with super strong conditioner, works well for my bleached coloured damaged hair...havent tried any others but Paul Mitchell products do seem to be well favoured by hairdressers!
by Wendy
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Excellent
I've been using for years PM Shampoo 3, but since I had my hair bleached, I've tried almost all the 'blonde' ranges: Aveda, Redken, Matrix, Tigi...worked ok but this one, used with the Colour Protective Reconstructive Treatment and the Locking Spray, really leaves my hair with shiny colour, soft and manageable... I don't even have to use a detangler! And a very good price, too.
by ANA MARIA
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Amazing
This is the best for beautiful blonde hair, gets rid of the yellow tones and gives you and the nice blonde shades shine through. Had compliments on how nice my hair is looking after using this :) Tried L'Oreal shine blonde but left my hair a bit greasy at roots and dry on ends. Give this a try!
by Joanne
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Nice
Nice shampoo - keeps away the yellow colour, smells good and does not dry out my hair
by Michelle
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Really makes a difference!
2 weeks ago I had bleach and full high lift colours, my hairdresser used this and wow the colours popped! I bought some from LF and am impressed every time I used it, the other day I just used the moisture shampoo and can't see the colours at all, so will use platinum every time I wash. Smells lovely and lathers very well!
by Caroline
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