Restore the vibrancy of blonde hair with Paul Mitchell Forever Blonde Shampoo, specially formulated to repair the damage caused by bleaching and lifting, whilst gently cleansing away the daily build-up of impurities.
The exclusive KerActive protein coats the hair to reverse the signs of damage, whilst the safflower oleosomes hydrate each strand, sealing the hair cuticle and providing a boost of moisture. Sulfate-free surfectants also condition the hair thanks to their rich formula, leaving your locks in pristine condition.
Directions of Use: Apply to wet hair and massage to form a lather. For best results, follow with Paul Mitchell Forever Blonde Conditioner.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Great for Blondes/Bleached Highlights
Very good shampoo for general cleansing and build up removal, squeaky clean but brightening and moisturising at the same time. Sometimes use to tone instead of purple shampoo!
by Camilla Verified Purchase
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Been using this for years
I have repurchased this Paul Mitchell shampoo for many years. Cruelty free product that leaves your hair shiny and healthy.
by Brigitte Verified Purchase
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Highly recommend!
Favorite brand and favorite hair care product. I use it daily and it works very well on my colored hair
by Irina Verified Purchase
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Great for blondes
Really restored the vibrancy in my blonde and help remove the brassiness, love it
by Sarah Verified Purchase
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Amazing
The Forever Blonde Shampoo is a light shampoo and takes a quarter sized amount to get a great lather. I have fine hair and it doesn't leave my hair feeling stripped. The smell is amazing, I pair this with the Paul Mitchell Forever Blonde Conditioner.
by ISi Verified Purchase
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Mrs
I have been using this product for years, my hair is fine and getting thinner with age , after washing my hair with this shampoo my hair becomes lighter and good condition. It’s manageable and smells nice. It protects my hair as I have highlights. It is also not tested on animals , so it is an all round winner.
by Nicky Verified Purchase
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Best yet
When I say I have tried everything I mean everything to tame and repair my blonde hair. I wasnt a fan of the new 'white' product everyones raving about however this is something different. My hair has never felt so clean, that feeling when you had it cut/thinned and feel like you have no hair when you wash it , this shampoo and conditioner does that ! I also used the repair spray before styling which is amazing!
by Tried everything Verified Purchase
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Luxurious
Luxurious product with lovely creamy texture, only small amount required for my mid length hair, smells Devine too, recommend
by Siobhán Verified Purchase
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Amazing for blondes
First time I’ve tried this product and it’s by far the best! Highly recommend for blonde hair, keeps the colour and leaves it feeling amazing
by LouiseP Verified Purchase
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Best shampoo ever!
I love this shampoo, it has made the most difference to my bleached hair - it’s much easier to brush, doesn’t feel so dry and keeps it shiny. I recommend this to anyone with bleached hair *****
by Nicola Verified Purchase
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