Be a bright blonde with Paul Mitchell’s Platinum Blonde Shampoo. Containing the finest ingredients to help boost and brighten whites, greys and blondes, it will also banish brassiness and restore the luminosity to highlighted hair.
Paul Mitchell’s advanced formula found in Platinum Blonde Shampoo contains cool violet pigments to brighten and enhance blonde, grey or white hair while neutralising yellow tones, diminishing that brassy blonde effect. Also containing a powerful combination of conditioning agents and extracts that provide ample moisture and intensified shine while mild ingredients cleanse and retain moisture to soften your hair.
Directions of use:
- Wet your hair.
- Apply desired amount to the palms of your hands.
- Massage into your hair and scalp.
- Rinse completely.
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Paul Mitchell Platinum Blonde Shampoo (300ml)
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Paul Mitchell Platinum Blonde Shampoo
I love this Paul Mitchell Platinum Blonde Shampoo! My natural hair colour is dark brown, and I dye my hair blonde (at home). This shampoo really helps in getting the yellowish-tone out of the blonde, and giving it more of a silver tone. My hair looks blonder and brighter, it just adds that needed touch to the blonde hair.
by EN
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Fab product
I have white hair which yellows easily. I have tried many different products to reduce the yellowing but all have failed - except this Paul Mitchell Platinum Blonde Shampoo. My sister asked her hairdresser's advice and bought me this product as a gift. After two uses I bought more as I do not want to run out. Brilliant white, natural, shiny hair!
by Pipstitch
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Fabulous
I am seriously loving this Paul Mitchell Platinum Blonde Shampoo! I have recently gone platinum blonde and my naturally wavy hair needs a lot of TLC. This product delivers. It smells gorgeous - not chemically like other purple shampoos can. The lather is rich and creamy and I instantly knew my hair would be soft and easy to comb post-wash. The results are great. I used it with the matching conditioner and am so pleased with the results - my hair is vibrant and feels great. I love it. A new favourite.
by wnid
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Great Hair product
Paul Mitchell Platinum Blonde Shampoo is a wonderful shampoo. You only need a little bit and it lasts and lasts. My hair is not just clean but looks healthy and full. Kicking myself that I did not buy the conditioner to go with it.
by EStelle
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Paul Mitchell Platinum Blonde Shampoo
I used to have really brassy blonde hair, especially on the ends of my hair and I started using this product 8 months ago and I noticed a difference after 2 washes with this. I normally leave it in for 5-6 minutes every 3 days. Don't EVER leave any kind of purple shampoo in longer than the recommended time, it can and will turn some of your hair a light shade of purple. This shampoo is my holy grail of shampoos, I see no cons to this at all. Every time I use this people are constantly asking me if I died my hair recently... nope! I haven't had my hair colored in 6 months, its all this purple shampoo doing the trick! Go out and buy some!
by Ash
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Great product for bleached blondes
I have tries loads of shampoos for bleached or blonde hair and Paul Mitchell Platinum Blonde Shampoo is by far the best. It leaves my hair looking brighter but with no 'purple' tinge to it which you get with some other brands. Recommend it thoroughly.
by Katielou
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Not very recommended
Good, but nothing special.
by Mette
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Great
My hair looks good and feels great, love it. Will definitely keep using.
by Natalie
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Great shampoo
I decided to try Paul Mitchell Platinum Blonde Shampoo for the first time after many years of using Dumb Blonde by Tigi, which I also love but I thought my hair could do with a change. It's really good - definitely removes yellow tones but doesn't make my blonde, fine hair flyaway as I found with Daddy O by Lush, which this shampoo is very similar to in other ways. Smells great and leaves hair clean and shiny!
by i_love_miffy
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Paul Mitchell Platinum Blonde Shampoo
I have grey hair with no colour applied. I have used Paul Mitchell Platinum Blonde Shampoo for a number of years and love the lift it gives my hair colour. Worth every penny.
by Audrey
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