Be a bright blonde with Paul Mitchell’s Platinum Blonde Shampoo. Containing the finest ingredients to help boost and brighten whites, greys and blondes, it will also banish brassiness and restore the luminosity to highlighted hair.
Paul Mitchell’s advanced formula found in Platinum Blonde Shampoo contains cool violet pigments to brighten and enhance blonde, grey or white hair while neutralising yellow tones, diminishing that brassy blonde effect. Also containing a powerful combination of conditioning agents and extracts that provide ample moisture and intensified shine while mild ingredients cleanse and retain moisture to soften your hair.
Directions of use:
- Wet your hair.
- Apply desired amount to the palms of your hands.
- Massage into your hair and scalp.
- Rinse completely.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
so and so
Good for a shining blonde hair but only for 2 days. Then i need wash them, they become too oily
by stefydore
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Average
I have tried this shampoo on a couple of occasions but I do find it is not strong enough to really remove the brassy tones. I like a purple shampoo to be really bold and have a toner effect, this doesn't. At this price point I should really notice a difference when I use it, but I don't.
by Ren
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Great shampoo
I was pleasantly surprised with this shampoo, as I usually find Paul Mitchell shampoos very drying to my hair. Leaves my blonde highlighted hair bright, light and shiny!
by Stebbiem
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Paul Mitchell
I have dark blonde hair with highlights. I live in an area with hard water and I notice that my hair goes a brassy yellow colour. This shampoo has been successful in removing that brassy colour to some extent and I would thoroughly recommend this product. Another incentive to buy this product is that Paul Mitchell does not test on animals. The service I received was quick and efficient.
by Sarah Hanson
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so happy=))))
A must have and a very recommended shampoo for bleached hair !!!!!!!!!
by anna Verified Purchase
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Wonderful Shampoo
This Paul Mitchell Platinum Blonde Shampoo gives an immediate effect just after one wash. My hair colour is bright copper and bleached and I use this shampoo to get rid of unwanted colour-fade. I am going for lighter colours in the future which requires more bleach and definitely I will keep using this shampoo. I also use the Forever Blonde conditioner which is a great combination to use with this shampoo. Do not regret one bit of buying these 2 products.
by CS
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Paul Mitchell Plat Blonde Shampoo
I love this Paul Mitchell Platinum Blonde Shampoo, it really keeps my highlights bright and blonde and stops them from fading or yellowing. It also keeps my hair soft and in great condition.
by Ange55
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A good shampoo!
I really liked this Paul Mitchell Platinum Blonde Shampoo - I am so happy with the results!
by Lovalova
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Fantastic product and quick delivery
by Shelley
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Lovely tone
The Paul Mitchell Platinum Blonde Shampoo is wonderful. I am naturally white-haired now and use a colourant on my hair. This shampoo eaves me with a lovely, very pale creamy-mink colour and with regular use of it, I have the exact shade I want with out resorting to expensive visits to the hairdresser. Thank you Paul Mitchell! I now have three of your products which I am using. As I live in Southern Spain and these products are all very heavy, I am also really pleased that Lookfantastic delivers to Europe. Yet another 'thank you'!
by Terry.
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