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Be a bright blonde with Paul Mitchell’s Platinum Blonde Shampoo. Containing the finest ingredients to help boost and brighten whites, greys and blondes, it will also banish brassiness and restore the luminosity to highlighted hair.
Paul Mitchell’s advanced formula found in Platinum Blonde Shampoo contains cool violet pigments to brighten and enhance blonde, grey or white hair while neutralising yellow tones, diminishing that brassy blonde effect. Also containing a powerful combination of conditioning agents and extracts that provide ample moisture and intensified shine while mild ingredients cleanse and retain moisture to soften your hair.
Directions of use:
- Wet your hair.
- Apply desired amount to the palms of your hands.
- Massage into your hair and scalp.
- Rinse completely.
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Customer Reviews
5 stars rating 59 reviews
4 stars rating 12 reviews
3 stars rating 4 reviews
2 stars rating 2 reviews
1 stars rating 2 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Lovely toning shampoo
Love this shampoo, as it smells lovely and doesn’t dry my hair out like most toning shampoos so can be used more regularly.
by Toner shampoo Verified Purchase
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Fantastic!
I brought this product (which was recommended by my hairdresser) two weeks ago and I can honestly say it made my blonde highlights so much brighter! Its fantastic :)
by Ellsbells Verified Purchase
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Platinum blond shampoo
Great product takes any yellow streaks out of your hair
by Jantastic Verified Purchase
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Soft shades
Good for blond hair, gives just a little lightning but not really deep tones. Not for everyday use.
by annariikka
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Dry and brassy
it is the third already time when I was my highlighted hair with Paul Mitchell`s shampoo pls ignore previous rating and review as I see the brassiness from my hair doesn`t go and my hair is extremely dry and thin after this product. Honestly, EXTREMELY DISSAPOINTED!! Nothing good for highkighted hair except a nice watermelon smell. I would not buy this shampoo never ever AGAIN!
by Gulia Verified Purchase
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Purple Shampoo
Nice smell, soft care, 4 stars, because it was arrived opened and whole my parcel and other stuff became purple.
by Gul Verified Purchase
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No more brassy blonde
Tried a sample and was so impressed I bought the full size. Bright blue colour that enables you to spread and lather the product easily. You don't need to use a great blob which means it lasts longer. Ingredients takes away the build up of brassy blonde effects and leaves your hair feeling fresh, soft and lightens the colour tone of blonde or platinum hair. My hair has never looked so good.
by Littlegem Verified Purchase
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Paul Mitchell Platinum Blonde Shampoo
Love this shampoo It leaves my hair soft and shiny unlike some of the purple shampoos out there that leave my hair feeling rough and damaged I have dyed platinum hair mixed in with natural silver grey and regular use keeps my colour pristine with no yellow tones Would recommend !
by Blondie Verified Purchase
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Good shampoo
This product smells nice it smells like melon, it definitely got rid of the brassy tones and made my hair a bit lighter and a bit more ashy but it dried my hair out! I only used it twice and it really dried my hair out. I will continue to use the product because it does give good results but I will have to use a deep conditioner after every use so that is why I am giving a 4* and not a 5*
by Hannah Verified Purchase
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Blonde Bits
I was recommended this product as my highlights always went yellow/ gingery. This shampoo really does brighten the blonde bits. Unfortunately when it arrived it had come open in the box and I lost some of the shampoo. Everything inside was purple!
by Jules Verified Purchase
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