Be a bright blonde with Paul Mitchell’s Platinum Blonde Shampoo. Containing the finest ingredients to help boost and brighten whites, greys and blondes, it will also banish brassiness and restore the luminosity to highlighted hair.
Paul Mitchell’s advanced formula found in Platinum Blonde Shampoo contains cool violet pigments to brighten and enhance blonde, grey or white hair while neutralising yellow tones, diminishing that brassy blonde effect. Also containing a powerful combination of conditioning agents and extracts that provide ample moisture and intensified shine while mild ingredients cleanse and retain moisture to soften your hair.
Directions of use:
- Wet your hair.
- Apply desired amount to the palms of your hands.
- Massage into your hair and scalp.
- Rinse completely.
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Paul Mitchell Platinum Blonde Shampoo (300ml)
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
purple shampoo
i find this is one of the best purple shampoos for knocking out all brassy tones, and making blonde hair ashier and whiter 10/10 would recommend 😍
by liv Verified Purchase
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The best
I originally bought this from my hairdresser who advised it would be good to use as my dyed blonde hair tends to go a bit orangey. That was about 4 years ago. I have tried so many different blonde shampoos but always come back to this. It leaves my hair in amazing condition, not so sure if it does much for the blonde although I have good comments on the colour. I just get my roots touched up by my hairdresser every couple of months. I always buy it from this website as they have such good offers so it’s always cheaper than anywhere else.
by Shaz Verified Purchase
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The worst purple shampoo ever used
This shampoo is by far the worst purple shampoo I have ever used. It literally does nothing, have left it on for over 5 minutes and it didn’t even slightly tone my hair. Complete waste of money and going straight in the bin!!
by ccb Verified Purchase
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Disappointing
This did not work on my hair. It made no difference to the brassy blond I am currently lumbered with. The smell was unpleasant and my hair is so dried out I have had to deep conditioning it. Very expensive compared to competitors in the market - which I should have tried instead!
by Em Verified Purchase
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Lockdown shampoo
Lovely shampoo, hair feels lovely and soft and the quality of my blonde has definitely improved which is great considering we are unable to get to hairdressers at the moment.
by Rebecca Verified Purchase
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Nice n bright
I was recommended this product by my niece who is a hairdresser. I use Fudge and Fanola to tone my hair every few weeks but wanted something in between to keep my colour nice and clean...this did not disappoint. I wouldn’t say this is a toning shampoo,more maintenance.it does not have the high pigmentation of fudge,Fanola or L’Oréal silver but you can definitely see a difference when used,brighter and shinier locks. Plus the smell is dreamy and leaves your locks nice and soft.
by Gemgemz83 Verified Purchase
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Brill
Brilliant shampoo all ways use look fantastic cos like the clear pay brill idea spend more easy payments
by Sue Verified Purchase
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Loved it!!
Highly recommend!! I recently used a colour remover to remove 4 years worth of red hair colouring and was left with orange/brassy uneven hair colour. After the first use of this shampoo I noticed a vast improvement. The shampoo toned my hair down and my hair colour looks more blended and natural. Was really impressed that a shampoo could make that much difference!! I have very thick/dry hair so left the shampoo in for a few minutes before washing out. Considering what my hair has been through, it feels in good condition and even after 4 days it doesn’t feel dry.
by JoeyC Verified Purchase
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Lovely toning shampoo
Love this shampoo, as it smells lovely and doesn’t dry my hair out like most toning shampoos so can be used more regularly.
by Toner shampoo Verified Purchase
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Fantastic!
I brought this product (which was recommended by my hairdresser) two weeks ago and I can honestly say it made my blonde highlights so much brighter! Its fantastic :)
by Ellsbells Verified Purchase
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