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Be a bright blonde with Paul Mitchell’s Platinum Blonde Shampoo. Containing the finest ingredients to help boost and brighten whites, greys and blondes, it will also banish brassiness and restore the luminosity to highlighted hair.
Paul Mitchell’s advanced formula found in Platinum Blonde Shampoo contains cool violet pigments to brighten and enhance blonde, grey or white hair while neutralising yellow tones, diminishing that brassy blonde effect. Also containing a powerful combination of conditioning agents and extracts that provide ample moisture and intensified shine while mild ingredients cleanse and retain moisture to soften your hair.
Directions of use:
- Wet your hair.
- Apply desired amount to the palms of your hands.
- Massage into your hair and scalp.
- Rinse completely.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Great product!
Just love this shampoo for blonde hair, great price and excellent product.
by Lisa Verified Purchase
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Gentle toning
Cannot reccomend this enough, it is perfect for regular use, it leaves your hair so soft and lightly tones your hair with no build up.
by Laura Verified Purchase
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Not drying at all!
Really love this to freshen up my colour in between hair appointments. It’s not drying at all, smells lovely and is good if you don’t want something too harsh & pigmented.
by Jess Verified Purchase
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Beautiful purple shampoo
I have used this purple shampoo for as long as I can remember. If I use another brand, I always come back to this. Platinum Blonde gets rid off brassy tones and leaves the hair shiny and never leaves s purple residue. Also it's cruelty free which is a must.
by Mermaid Verified Purchase
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Get rid of the yellow
This shampoo is excellent at getting rid of the yellow in your hair and leaves it a lovely white blonde! I find it’s best to leave it in your hair for around 5 minutes before you rinse it out.
by Sharon Verified Purchase
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Perfect
I love this product. The smell is just right. It cleanses the hair thoroughly and leaves a nice toner colour on the hair. The blonde looks amazing.
by Diane Verified Purchase
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Brighter blonde
Love this, it doesn't stain your hands and unlike alot of purple shampoos your hair feels hydrated whilst toned.
by Laura Verified Purchase
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Just ok
This leaves my hair a grayish tone that I don't like. It does clean and leaves a nice smell though.
by georgina Verified Purchase
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Good shampoo
Good shampoo, doesn’t grab on to hair that much, only down side is that my bottle lid broke after just one use so be careful
by B Verified Purchase
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Best ever purple shampoo
I have been using this shampoo on and off for countless years. Now and again I buy another purple shampoo but nothing ever compares to Paul Mitchell platinum blonde and I promised myself to stop wasting my money and only use this from now on. My other holy grail shampoo is Paul Mitchell's Forever Blonde. I have very long blonde coloured hair and always get compliments for it Paul Mitchell products are the best shampoos I have ever tried.
by Mermaid Verified Purchase
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