Enriched with unique Bond-Targeting Technology, the Bleach London Reincarnation Shampoo offers a professional-standard formula that cleanses and nourishes all hair types including bleached, coloured, dry and damaged hair.
Powered by a blend of creatine, amino acids and wheat micro proteins, the high-performance shampoo envelops the strands in a protective shield against environmental aggressors, encouraging a glossy finish. Suitable for everyday use, the shampoo removes impurities and product build-up, helping to leave hair feeling light and refreshed.
For instant and long-term results, pair with the Reincarnation Conditioner to protect and nourish each strand to help hair look and feel stronger.
Vegan and Peta-Approved.
- ☼ AM / ☽ PM
- When to Use: Suitable for everyday use.
- Application: Massage into wet hair, rinse.
- Routine: Follow with Bleach London Conditioner to revive and hydrate. Use Bleach London Reincarnation Mask weekly for the ultimate restorative treatment.
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Citric Acid, PEG-18 Glyceryl Oleate/Cocoate, Parfum (Fragrance), Creatine, Panthenol, Glycerin, Styrene/Acrylates Copolymer, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Sodium PCA, Sodium Lactate, Linalool, Benzyl Salicylate, Alcohol, Arginine, Coumarin, Aspartic Acid, PCA, Tris (Tetramethylhydroxypiperidinol) Citrate, Glycine, Alanine, Serine, Valine, Faex (Yeast) Extract, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, CI 15985 (Yellow 6).
Notes: Doesn't contain bleach or colour.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Love
Got this in my beauty box, I was actually amazed of how well it works. My hair isn’t dyed, mainly damaged through styling. I bought both shampoo and conditioner
by Bubblegum Verified Purchase
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Fantastic
I have natural wavy/curly hair and I am nearly 70 years old. I have tried quite a few shampoos and conditioners over time but I must say after using these products,ONCE,my hair feels and looks amazing. Will definitely keep using.
by Trudy
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Not sure
I bought this after reading the amAZING reviews online, and i wanted a dupe for olaplex at a lower price - i have tried the mask before and loved it, but something about the shampoo doesn't quite work for me.. it makes my hair look clean and shiny, however it's been snapping a lot more whilst using this and it makes my head itch (almost sting) during the day...
by Emily Verified Purchase
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Obsessed!
Wow! Ive only been using this shampoo for a few weeks now but have fallen in love! My highlighted hair has never been so soft! Would highly recommend!
by Victoria
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LOVE
This shampoo is amazing! My hair feels so soft and healthy after using, I paired this with the conditioner and its a treat! Great quality for the lower price point too!
by Lucy
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Love this shampoo
This shampoo is so good! Leaves hair feeling clean but not stripped. Love it!
by Tan
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