Brighten your blonde with the Bleach London Purple Reincarnation Shampoo, a potent formula developed by professionals for instant and long-term results.
Powered by bond-targeting technology, the formula instantly cleanses and nourishes each strand, while neutralising brassy tones. Suitable for everyday use on all hair types, the shampoo removes impurities and product build-up, helping to leave the strands feeling light and refreshed, while promoting an illuminated shine.
Vegan and Peta-Approved
- ☼ AM / ☽ PM
- When to Use: Suitable for everyday use.
- Application: Massage into wet hair, rinse.
- Routine: Follow with Bleach London Conditioner.
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Citric Acid, Creatine, PEG-18 Glyceryl Oleate/cocoate, Parfum (Fragrance), Acid Violet 43, Panthenol, Glycerin, Styrene/Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Hydrolyzed Wheat Protein, Sodium PCA, Sodium Lactate, Linalool, Benzyl Salicylate, Arginine, Coumarin, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Faex (Yeast) Extract, Isoleucine, Proline, Threonine, Histidine, Phenylalanine.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Buy buy buy!
My hairstylist recommended this and honestly it’s amazing - leaves my hair nourished and highlights super fresh and creamy!
by Miranda Verified Purchase
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Perfect purple shampoo
Lifts yellow tone out without making your hair purple. Also not drying like some purple shampoos. I order on repeat!
by GEORGINA Verified Purchase
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Great purple shampoo
Great purple shampoo, smells lovely, doesn’t feel too drying, highly recommend.
by Louise Verified Purchase
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bleach london!
i have loved all bleach london products so far - this one included! my hair is extremely damaged from bleaching, toning, and colouring, and this product makes my hair feel clean but not stripped
by Sienna Verified Purchase
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Mrs
Nice purple shampoo. It gets rid off any yellow tones and leaves hair soft
by Zofia Verified Purchase
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Purple shampoo
Not sure if I would purchase this again. It’s a great price but I have used better purple shampoos
by Natalie Verified Purchase
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A must!
Love this purple shampoo. Leaves my hair looking fresh and removes all yellow tones.
by Lucy Verified Purchase
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Purple shampoo
Makes hair feel nice and soft and definitely tones the blonde nicely
by Victoria Verified Purchase
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It’s ok
Bought this as I love the other bleach London shampoo. This was was not a rich but very pigmented. Did take the golden look from my hair which I prefer as I like cool tones. Would have given 5 stars if shampoo was rucher
by Janet Verified Purchase
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Love it
I love Bleach London and this purple shampoo is one of my favourite now.
by Yuliya Verified Purchase
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