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Enriched with unique Bond-Targeting Technology, the Bleach London Reincarnation Shampoo offers a professional-standard formula that cleanses and nourishes all hair types including bleached, coloured, dry and damaged hair.
Powered by a blend of creatine, amino acids and wheat micro proteins, the high-performance shampoo envelops the strands in a protective shield against environmental aggressors, encouraging a glossy finish. Suitable for everyday use, the shampoo removes impurities and product build-up, helping to leave hair feeling light and refreshed.
For instant and long-term results, pair with the Reincarnation Conditioner to protect and nourish each strand to help hair look and feel stronger.
Vegan and Peta-Approved.
- ☼ AM / ☽ PM
- When to Use: Suitable for everyday use.
- Application: Massage into wet hair, rinse.
- Routine: Follow with Bleach London Conditioner to revive and hydrate. Use Bleach London Reincarnation Mask weekly for the ultimate restorative treatment.
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Citric Acid, PEG-18 Glyceryl Oleate/Cocoate, Parfum (Fragrance), Creatine, Panthenol, Glycerin, Styrene/Acrylates Copolymer, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Sodium PCA, Sodium Lactate, Linalool, Benzyl Salicylate, Alcohol, Arginine, Coumarin, Aspartic Acid, PCA, Tris (Tetramethylhydroxypiperidinol) Citrate, Glycine, Alanine, Serine, Valine, Faex (Yeast) Extract, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, CI 15985 (Yellow 6).
Notes: Doesn't contain bleach or colour.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together

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BLEACH LONDON Reincarnation Shampoo 300ml
€15.45
Customer Reviews
5 stars rating 53 reviews
4 stars rating 15 reviews
3 stars rating 0 reviews
2 stars rating 1 reviews
1 stars rating 0 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Best ever shampoo
Love this ! Keeps my hair in great condition after bleaching ! Great price too
by Claire Verified Purchase
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Excellent
Received a travel size bottle of this shampoo in one of the LF boxes and loved it! The hair is clean and silky after using it, and having an oily scalp, I can say the product doesn't build-up and the hair still looks fresh the next day. Usually nourishing shampoos don't go well with oily hair but I'm so glad this is not the case. Went for a full size instantly!
by Ava Verified Purchase
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Bleach london
This shampoo is amazing , smells lovely and makes my hair really soft and manegable
by Stephanie Verified Purchase
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Clean
Makes my hair feel really clean. Lathers easily. Would buy again.
by Kayleigh Verified Purchase
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Had sample from beauty box and loved
Got this as part of a beauty box along with the conditioner and really liked the product. Size was perfect for travelling. Hair felt smooth and soft.
by Hannah
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Good shampoo
Perfect with conditioner - lightweight and makes hair and scalp feel fab
by Charlotte Verified Purchase
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Shampoo
Got as part of a mystery box and it is a nice shampoo made my hair feel nice and clean and not weighed down!
by Jules
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Not bad
Not bad for the price, not sure if I’ve seen any significant difference to my hair but feels nice afterwards
by sally Verified Purchase
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Great shampoo for dry and coloured hair
Such a lovely shampoo, smells great and makes my hair feel squeaky clean. Helps tame frizz and feel soft without weighing it down.
by Cat Verified Purchase
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Bleach London Reincarnation Shampoo
Really lovely shampoo , nice smell and really moisturizing
by Stephanie Verified Purchase
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