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Treat your tresses to the Aveda Shampure Nurturing Shampoo, a moisturising formula created with 25 pure flower and plant essences. The lightweight yet powerful cleanser gently lifts away dirt, excess oil and impurities whilst replenishing intense hydration to maintain a healthy scalp and hair environment. Abyssinian Oil smooths each strand for a sleek and polished finish.
98% naturally derived ingredients.
Silicone-free.
Massage Aveda Shampure Nurturing Shampoo onto your wet hair. Lather. Rinse thoroughly. Follow with Conditioner.
Water\Aqua\Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (Abyssinian) Seed Oil, Bixa Orellana (Annatto) Seed Extract, Glycerin, PEG-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (CI 75120) <ILN45473>.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 42 reviews
4 stars rating 8 reviews
3 stars rating 2 reviews
2 stars rating 0 reviews
1 stars rating 2 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Lovely gentle shampoo
This shampoo is lovely, smells gorgeous and only a small amount is needed as it lathers well. Have used for a couple of weeks and no itchy scalp. Will buy again
by Emmy Verified Purchase
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Shampure shampoo
My hair is silky soft after using Aveda shampure.shampoo. It feels squeaky clean and well conditioned. Love it
by Sue Verified Purchase
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Love it 😍
I love the smell of this shampoo makes my hair soft and shiny. And yes I will recommend it to everyone.
by Ipek Verified Purchase
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Leaves hair in fantastic condition
I’ve definitely noticed a difference to the condition of my hair since switching from Pantene to Aveda, my hair is not as lank and has more shine. Also has an amazingly botanical smell.
by Steph Verified Purchase
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Aveda
Bought for my granddaughter for her Birthday she tried my Shampure and loved it know what to get her again highly recommend this shampoo.
by Nana4 Verified Purchase
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Brilliant
This is a great shampoo it really cleanses your scalp and hair without being harsh on your scalp , great for people with flaky scalp or damaged from bleaching ...all natural with a lovely scent too
by Laneyboo Verified Purchase
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Gentle and effective
A quality product, free of “nasties”. It does not create a lot of lather which takes a bit of getting used to, but does a great job making my hair feel softer, thicker and more manageable.
by TC Verified Purchase
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Lovely shampoo
Love the scent of shampure and really helps condition of hair especially during lockdown and the lack of hairdressing!
by Catken Verified Purchase
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Much prefer this.
I LOVE Aveda" Shampure " shampoo and conditioner. I have curly, not coily hair and find this leaves my hair feeling strong and nourished. I prefer this to Aveda "Be Curly " which seems too heavy for my curls and so would choose Shampure every time.
by Katie n the valley Verified Purchase
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Awful
I have always used Aveda pure shampoo. They have changed the ingredients, I am so glad I only purchased the small travel bottle, my hair looks lank and greasy with an awful film on it. Aveda change back this is awful, no longer my favorite everyday shampoo. Such a shame
by GLM11
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