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Treat your tresses to the Aveda Shampure Nurturing Shampoo, a moisturising formula created with 25 pure flower and plant essences. The lightweight yet powerful cleanser gently lifts away dirt, excess oil and impurities whilst replenishing intense hydration to maintain a healthy scalp and hair environment. Abyssinian Oil smooths each strand for a sleek and polished finish.
98% naturally derived ingredients.
Silicone-free.
Massage Aveda Shampure Nurturing Shampoo onto your wet hair. Lather. Rinse thoroughly. Follow with Conditioner.
Water\Aqua\Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (Abyssinian) Seed Oil, Bixa Orellana (Annatto) Seed Extract, Glycerin, PEG-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (CI 75120) <ILN45473>.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Light, Refreshing, and Build-Up Free
Fantastic choice for anyone looking for a light, gentle cleanser. It doesn't weigh my hair down, and I love that it leaves no build-up. I really enjoy using it—my hair feels clean, soft, and refreshed without any heaviness.
by lazydaisydaydream Verified Purchase
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One of the greats ..
Shampure is just one of those great every day shampoos. It doesn't dry out the hair but will also not make it feel heavy. Smells amazing too! I worked in a Aveda salon for over a decade but haven't used this in 4+ years but it's exactly as I remember it. I stopped using it for a while working in a new salon trying many different top brands but upon going back to this I'm annoyed I stopped using it!! Goes great with Aveda Damage remedy conditioner if like me you suffer greasy roots and dry ends from heat and colour damage. Husband is a fan of it too!!
by Sarah Verified Purchase
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Gentl
Gentle but makes my hair silky smoothe!
by Lucy Verified Purchase
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My favourite shampoo
I’ve used this shampoo for a few years, it really leaves your hair feeling super clean
by Jean Verified Purchase
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The scent is heaven
I love this shampoo and the scent is heaven (think high end fancy pants spa). I have this as a first shampoo before using Damage Remedy after. I only wash my hair every 10-14 days and this is great for the first wash and before the more focussed treatment! x
by Becks Verified Purchase
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I bought it again and again
I have eczema on my scalp so I have to avoid too aggressive products, this shampoo is very gentle but it takes away all the dirt with no issue. I would describe it as a very simple shampoo, it produces a good amount of lather and it's easy to massage and distribute on the head. it also has this very relaxing Aveda scent!
by Frau Verified Purchase
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Aveda Shampure
Great product. My teenage daughter and I share this and both love it although we have very different hair textures but this shampoo is a great allrounder. Lasts well, don’t need much, I have bought this on repeat for almost a year and have no plans to change.
by L Verified Purchase
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Great shampoo
I usually buy the 1000ml size of this as love it so much but the 250ml size is handier to take away from home. This is a great shampoo that cleans,softens and leaves your hair smelling gorgeous. One of my fave smells ever
by Fiona Verified Purchase
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Excellent shampoo
This is a favourite of my Mum's, so made a lovely gift.
by Sarah Verified Purchase
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Staple hair care
Have been using this brand and product since 1996, great brand and shampoo
by B94 Verified Purchase
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