In stock | Usually dispatched within 24 hours
Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
This item
Urban Decay Eyeshadow Primer Potion - Original
€24.45
Other Customers Bought
1260
RRP: €33.45Current price: €25.95
297
€19.95
119
€22.95
2459
€31.45
1856
RRP: €44.95Current price: €34.95
735
€17.45
Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Does what it claims.
My eye makeup creases easily. I have tried MAC makeup pots, Bobbi Brown Stick Eyeshadow, Makeup Forever Aqua resist, etc, all of which claim that they prevent creasing. Nothing worked except this Urban Decay Eyeshadow Primer. Wish it was cheaper for such a small tube.
by A Verified Purchase
Was this helpful?
A new staple in my makeup bag
I’ve never used eye primer before but found the concealer around my eyes was going a bit crepey and patchy as the day wore on. I’ve used Urban Decay’s face primer for a few years now so thought I’d give this product a go in hope of making my eye makeup sit a bit better. I’ve not been disappointed, this product has made a huge improvement & I’ll definitely buy it again!
by RachG2362 Verified Purchase
Was this helpful?
Can't beat this
The OG of eyeshadow primers and I always come back to this
by Dizzie Verified Purchase
Was this helpful?
Urban Decay Eye Primer
This is an oldie but a goodie. I’ve tried other eye primers but this is the one I often come back to! Really helps keep my eye makeup up in place. Highly recommend and affordable.
by Donna Verified Purchase
Was this helpful?
Fab!
Love this eye primer. Really keeps my eyeshadow in place all day!
by Lorna Verified Purchase
Was this helpful?
Top rated eye Primer
I have been using this primer for years.. it keeps my eye makeup in place all day with no creasing. I do think the price point is high but it does last a long time.
by Charlotte Grace Verified Purchase
Was this helpful?
Good staying power
I buy this for my mam who has quite oily skin and she says it’s the only product that keeps things in place for her.
by Cheryl Verified Purchase
Was this helpful?
Pleased
This is so much better than the Nars one that I bought, previously.
by Sue Verified Purchase
Was this helpful?
Urban Decay Eyeshadow Primer Potion
I purchased this as my usual benefit product was unavailable. A good product but a bit too dewy for my preference. I personally prefer the benefit stay don’t stay product
by Rosalyn Verified Purchase
Was this helpful?
Good
Not a huge fan considering the price, does make my eye make up look good though!
by Amy Verified Purchase
Was this helpful?