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Achieve cascading Copacabana locks with the Sol de Janeiro Brazilian Joia™ Shampoo; a strengthening and smoothing shampoo that purges your hair and tresses of impurities, excess oils and outside pollutants and replenishes with moisture and natural nutrients.
It smells like heaven and intensely refreshes your roots and strands without stripping, thanks to the omission of sulphates. Creamy and rich, it engulfs your hair in a caring lather that drives the clinically-proven strengthening benefits of the US beauty brand’s patented SOL Seal Technology™ to reinforce each fibre and repair damage, minimising breakage and split ends.
Ideal for all hair types and textures, the purifying shampoo mends stressed hair with plant-based Keratin micro-beats to fuse split ends and promote smoothness. Fight frizz with a blend of Brazil Nut Selenium and Buriti Fruit oil – both extremely powerful Amazonian ingredients, the shampoo leaves hair beautifully rich, vibrant and shiny with a boost in muscle.
Suitable for all hair types and textures – safe on colour-treated hair.
Free from parabens and sulphates.
Apply a generous amount to wet hair and massage as luscious lather builds. Rinse and repeat, as desired.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Astrocaryum Murumuru Seed Butter, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa Fruit Oil, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Euterpe Oleracea (Açaí) Fruit Oil, Bertholletia Excelsa Seed Oil, Hibiscus Sabdariffa Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Algin, Sorbitan Oleate, Coco-Glucoside, Tocopherol, Glycol Stearate, Cocamide MIPA, Caprylic/Capric Triglyceride, Sodium Chloride, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Xanthan Gum, Chitosan, Carrageenan, Isopropanolamine, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Methylchloroisothiazolinone, Methylisothiazolinone, CI 15985 (Yellow 6), CI 19140 (Yellow 5).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Amazing
Love this shampoo, leaves hair feeling silky and soft and really helps the condition of damaged hair!
by Megan Verified Purchase
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joia shampoo
lovely as part of JOIA haircare routine, love the smell and the texture, doesn't weight the hair down.
by lfn Verified Purchase
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Soft Silky Hair
I love this shampoo. This is my third bottle and used along side the conditioner it leaves my hair feeling amazing. I long, bleached hair and with this combo I can brush my hair easily without it tugging
by Nicole Verified Purchase
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My fave
This shampoo makes your hair so soft and smells divine. buy it now.
by lisa Verified Purchase
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Smooth and silky hair
Love this shampoo - it leaves my hair feel smooth, silky and frizz-free, and it smells wonderful too. Always reminds me of holidays in the warm sunshine.
by Kate Verified Purchase
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Amazing shampoo!!!!
Absolutely amazing!!!
by Nuttie Verified Purchase
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New Favourite
I’ve just started using this brand of shampoo and conditioner. I have fine hair and it really seems to like it. I often struggle with shampoos leaving my hair heavy and quick to get oily. This is creamy and moisturising without it weighing it down.
by Beauty Addict Verified Purchase
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LOVE
I have very long, thick, dark hair, and it feels so soft and smells gorgeous after using this! I'll definitely be buying it again. New fave!
by Saz Verified Purchase
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Smells amazing!
Amazing shampoo. Smells lovely and I can still smell it the next day. Lovely shampoo but feel it would suit people with normal to dry hair.
by Lea Verified Purchase
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Smell is lovely
Bought for my daughter along with other products from the range after she had some smaller bottles of the same product. The smell is lovely and a little goes a long way
by Alli Verified Purchase
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