Gently cleanse hair without stripping its colour with PUREOLOGY Hydrate Shampoo. Its organic moisturising formula will hydrate dry, colour-treated hair to reveal soft, lustrous locks while protecting colour vibrancy.
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. PUREOLOGY Hydrate Shampoo is formulated with ZeroSulfate, a mild cleansing system that won’t strip hair colour. Derived from coconut, corn and sugar it delivers a rich lather and helps optimise colour retention.
Directions of use:
- Apply to wet hair and lather.
- Rinse.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Pureology
Used this when I had extensions and was really nice
by clou Verified Purchase
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Great for coloured hair
Great for coloured hair, makes your hair, soft and shiny and help keep your colour longer.
by Paula Verified Purchase
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Great for dyed hair
Found this product through wanting a cruelty free shampoo for dyed hair. Lovely smell and keeps hair colour fresh in between salon visits
by Victoria Verified Purchase
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Treats hair well
This shampoo is outstanding. You don’t need a lot. It smells so good and hair feels wonderfully clean after use. Highly recommended
by Randa
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Do not like it anymore
I used to love this shampoo and conditioner BUT over the years ingredients changed and now cannot use it anymore :( not for thin hair nor for bleached.
by monika
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Hydrating
My hair was so dry from bleaching and this really helped soften it. Love the smell too.
by Anon Verified Purchase
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Love it
This shampoo is fab! Helps maintain the colour on my balayage hair and cleans it throughly. Really good price and arrived quickly
by Clare Verified Purchase
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Smells lush
I really like this shampoo. A tiny bit goes a long way and gives a great lather. I love the smell as well.
by Mrspowpow Verified Purchase
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Best shampoo
For my blonde hair this is the best shampoo I have used. It has helped my hair so much from bleaching it for so long. My hair feels like brand new
by Vilanda Verified Purchase
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Very disappointed
I bought the pureology hydrate shampoo and conditioner set after already using the smooth perfection - they couldn’t be more different. This makes my hair soft and frizzy and also makes my scalp itch. I definitely won’t be buying this again. I really wish I’d stuck with the pureology smooth perfection instead.
by Amanda30
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