Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Fab!
Love this eye primer. Really keeps my eyeshadow in place all day!
by Lorna Verified Purchase
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Top rated eye Primer
I have been using this primer for years.. it keeps my eye makeup in place all day with no creasing. I do think the price point is high but it does last a long time.
by Charlotte Grace Verified Purchase
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Good staying power
I buy this for my mam who has quite oily skin and she says it’s the only product that keeps things in place for her.
by Cheryl Verified Purchase
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Pleased
This is so much better than the Nars one that I bought, previously.
by Sue Verified Purchase
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Urban Decay Eyeshadow Primer Potion
I purchased this as my usual benefit product was unavailable. A good product but a bit too dewy for my preference. I personally prefer the benefit stay don’t stay product
by Rosalyn Verified Purchase
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Good
Not a huge fan considering the price, does make my eye make up look good though!
by Amy Verified Purchase
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Great
A bit watery when I first got it for some reason but great eye primer. Did the job well, sets eyeshadow and prevents creasing
by Deborah Verified Purchase
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Grest
This is a great eye shadow primer. Easy to use and makes your eyeshadow stay on all day
by daria Verified Purchase
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Pleased
I bought this as I was very disappointed with another brand that I had bought. This is so much better. So easy to apply and primed my eyelids perfectly.
by Sue Verified Purchase
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Best eye primer
This is a staple item in my collection that I have used for years - can't be without!!
by Erin Verified Purchase
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