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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 118 reviews
4 stars rating 26 reviews
3 stars rating 10 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Stays put
Great eyeshadow base ,keeps powder on all day but can be drying on the eyelids
by Katie Verified Purchase
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Best eyeshadow primer!
I’ve tried many but none compare to this! It’s just brilliant at keeping eyeshadows on and prevents creasing. Can’t live without it in my makeup bag!
by Alicia Verified Purchase
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Great one
It keeps the eyeshadow in place for the whole day
by Mariia Verified Purchase
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The best eyeshadow primer
I keep on coming back to this - it never fails me!
by Jo Verified Purchase
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Allergic reaction
Not sure if the formula has changed but this has caused me to break out in contact dermatitis. Really disappointed
by Kellie-Anne Verified Purchase
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Back to basics
I love this eyeshadow primer, stopped using it for a while as new options came to the market but nothing controls shine and oil on my eyelids like this eye primer.
by MAKEUPLOVER95 Verified Purchase
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Does the job
Love this! My eye makeup doesn’t budge at all with this, even if I fall asleep with my makeup on (I know, I know) my eyeshadow still looks perfect in the morning. Would recommend.
by Amy Verified Purchase
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Still the best
Always my favourite primer - good long lasting base that looks good on its own and with shadows/liners. Nothing shifts when this is on
by Natalie Verified Purchase
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Fav!
Favorite eyeshadow primer ever! Really helps to stop my eyeshadow creasing and acts as I nice base for makeup
by Lucy Verified Purchase
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Sticky
Best one I’ve used after being recommended by a friend
by Julie Verified Purchase
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