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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 118 reviews
4 stars rating 26 reviews
3 stars rating 10 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Good
Haven’t tried many brands but heard good things about this one
by Ginny Verified Purchase
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Too sticky
I found this heavy and sticky. Didn't like it
by Danni Verified Purchase
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Go to
Been repurchasing this for years, it definitely does the job
by Sus Verified Purchase
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Urban Decay Eyeshadow Primer Potion - Original
Tried many eyeshadow primers but nothing comes close to this one!
by Stephanie Verified Purchase
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GOOD!
it keeps my eye shadow whole day on my lids, good product
by Karolina Verified Purchase
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Great base
I’ve been using this product for a few years. It’s quite a light consistency but works well with all makes of eye shadows
by nicolette Verified Purchase
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Awful
Stays within the creases of your eye lids, does not sit well on my skin.
by AMY Verified Purchase
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Long lasting
This makes your eyeshadow last all day long. Prevents greasy eyelids and make up creases. I have used this for about 10 years.
by Cheryl Verified Purchase
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😘
works a treat. makes such a difference to staying power and colour pops .
by Gillian Verified Purchase
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Smokey Eyes
This primer is fab for smokey eyeshadows! Enhances colour, no greasy, stays put and I think makes eyeshadow easier to apply.
by Camilla Verified Purchase
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