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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
PETA-certified cruelty-free.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 116 reviews
4 stars rating 26 reviews
3 stars rating 10 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Good product
If you have oily lids this is good. It does not feel sticky on the eye either, unlike some other primer bases
by Asha Verified Purchase
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Never needed anything else
I've used PP since it launched, back in the 00s, when it was in the glorious potion bottle. It worked as well then as it does now, so I keep buying it. Always been loyal to it. So much so, I've never tried anything else. If it ain't broke... ✨
by Daisy Verified Purchase
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Perfect for oily eyelids
My shadow would always turn grey no matter the colour as my eyelids are oily - this is a game changer!
by FK Verified Purchase
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Great base product
Great base product for keeping my eye shadow looking great.
by Molley Verified Purchase
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Great
I’ve tried a few primers and either not liked them or just not got on with them. Thought I’d give this a go and I do like it. It did hold my eyeshadow in place so did the job. I would give it 5 stars but it did crease a little, nothing to stop me using it though.
by Mimsy Verified Purchase
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Staple for eyeshadow base
Makes colour pop and better pigment I love
by Sophie976 Verified Purchase
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Really good
If you have oily lids this is a really good product. Can recommend
by Ace Verified Purchase
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Does what it claims.
My eye makeup creases easily. I have tried MAC makeup pots, Bobbi Brown Stick Eyeshadow, Makeup Forever Aqua resist, etc, all of which claim that they prevent creasing. Nothing worked except this Urban Decay Eyeshadow Primer. Wish it was cheaper for such a small tube.
by A Verified Purchase
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A new staple in my makeup bag
I’ve never used eye primer before but found the concealer around my eyes was going a bit crepey and patchy as the day wore on. I’ve used Urban Decay’s face primer for a few years now so thought I’d give this product a go in hope of making my eye makeup sit a bit better. I’ve not been disappointed, this product has made a huge improvement & I’ll definitely buy it again!
by RachG2362 Verified Purchase
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Can't beat this
The OG of eyeshadow primers and I always come back to this
by Dizzie Verified Purchase
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