Embrace your wanderlust with the Urban Decay Born To Run Eyeshadow Palette. Embark on a road of adventure with a huge array of shades, with muted neutrals making it easy to experiment with subtle, natural-looking makeup trends.
Bold, vibrant shades allow you to dip your toes into grungy aesthetics, while smouldering tones tempt you to try a sensual smoky eye.
Rich and creamy, the formulas avoid cakey build-up or fallout, making the palette the ideal travel companion. Shimmer, matte and satin finishes offer a smorgasbord of textures, allowing your eyes to look more flawless than ever.
Cruelty free.
Shades Included:
Breakaway (warm ivory shimmer)
Stranded (pale rose gold with tonal micro-shimmer)
Blaze (light metallic peach with pink shift)
Weekender (light neutral beige matte)
Still Shot (bright peach)
Riff (brown-nude matte with floating micro-sparkle)
Good As Gone (deep brown with iridescent micro-shimmer)
Hell Ride (deep fuchsia matte)
Baja (burnt orange matte)
Accelerate (reddish copper metallic)
Guilt Trip (smoky purple shimmer)
Ignite (rose gold metallic)
Smog (deep coppery bronze shimmer)
Wanderlust (forest green with gold micro-shimmer)
Wildheart (bright fuchsia)
Punk (red-brown matte)
Double Life (metallic rust)
Jet (black with deep shimmering purple shift)
Drift (charcoal satin with tonal micro-sparkle)
Radio (deep emerald satin)
Big Sky (frosted green shimmer with iridescent micro-sparkle)
Urban Decay UK’s #1 Luxury Eye Shadow Brand*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eyeshadow Subsegment. Calendar year 2019, based on value and unit sales.
Use all shadows wet or dry.
Intensify your makeup look by spraying a complexion brush with your All Nighter Setting Spray and apply the light shimmery eyeshadows to your nose, temples and cheekbones for a glowy makeup look.
To create long-lasting and extra-pigment effects, define your eye crease using any matte eyeshadow shade and get a smooth transition from your base eye shade.
Ultimate lips: use your finger and tap a small amount of any shimmery eyeshadow on top of your Vice Lipstick to create extra dimension and shine!
Stillshot: Talc, Boron Nitride, Ethylene/Acrylic Acid Copolymer, Alumina, Caprylic/Capric Triglyceride, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Zinc Stearate, PTFE. [+/- (May contain/Peut contenir): Mica, CI 75470 / Carmine, CI 77891 / Titanium Dioxide, CI 19140 / Yellow 5 Lake, CI 77491 / Iron Oxides].
Blaze: Caprylic/Capric Triglyceride, Talc, Zinc Stearate, Ethylene/Acrylic Acid Copolymer, PTFE, Sodium Dehydroacetate, Phenoxyethanol, Alumina, Sorbic Acid, Silica, Tin Oxide. [+/- (May contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77400 / Copper Powder, CI 75470 / Carmine, CI 77742 / Manganese Violet, CI 42090 / Blue 1 Lake, CI 77400 / Bronze Powder, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77288 / Chromium Oxide Greens].
Accelerate, Baja, Big Sky, Breakaway, Double Life, Drift, Good as Gone, Guilt Trip, Hell Ride, Ignite, Jet, Punk, Radio, Riff, Smog, Stranded, Wanderlust, Weekender, Wildheart: Talc, Caprylic/Capric Triglyceride, Zinc Stearate, PTFE, Ethylene/Acrylic Acid Copolymer, Polyethylene Terephthalate, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Synthetic Fluorphlogopite, Silica, Sorbic Acid, Alumina, Polyurethane-33, Tin Oxide, Acrylates Copolymer, Polybutylene Terephthalate, Polylactic Acid, Polymethyl Methacrylate, Stearic Acid, Calcium Stearate, Magnesium Stearate. [+/- (All shades may contain /Toutes les couleurs peuvent contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77400 / Bronze Powder, CI 77400 / Copper Powder, CI 77000 / Aluminum Powder, CI 42090 / Blue 1 Lake, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ferrocyanide, CI 77510 / Ferric Ammonium Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 19140 / Yellow 5, CI 77289 / Chromium Hydroxide Green].
Shades Breakaway, Drift, Hell Ride, Stillshot, Stranded, and Wildheart contain Carmine.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Transfers very easily and not that pigmented
I bought this palette after seeing all the positive reviews about the pigmentation and the staying power. Not sure if I got a different batch as I got this when it’s on offer, but the pigmentation is no good than my drugstore palettes. The colours aren’t that vibrant and it transfers like crazy. I touched my eyelid by mistake and half of the shade got transferred on to my hand. They are smooth and easy to blend though. Overall I’m not very impressed and it seems like waste of money.
by Chinni Verified Purchase
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fantastic vibrant colours
Always been a huge fan of urban decay eyeshaddows..gorgeous vibrant colours..stand out!! very on trend..excellent texture..catwalk worthy eyes!! as always 100% impressed!!
by Becca Verified Purchase
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Amazing palette!
So pigmented. Blends really well. Love Urban Decay palettes but think this one is my new favourite as there are so many colours. Highly recommend
by Roxy Verified Purchase
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Amazing
Bought this palette impulsively and it’s honestly my new go to you can create so many looks and the colours all preform there isn’t too many shimmers but they all look stunning on the eye they do take a bit of work to blend but nothing major
by Teagan Verified Purchase
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GORGEOUS
I've bought so many palettes, (too faced,stila,Charlotte Tilbury) and they don't come close to this palette it's amazing. The colours are so pigmented and they stay put all day. You won't be disappointed. I love it.
by Liverbird Verified Purchase
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Love this pallette
My first Urban Deacay palette and I love it. So many gorgeous colours. My favourite palette right now.
by MummyBear88 Verified Purchase
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The best
I have many many eyeshadow palettes s but this is the one i keep going back to. I am no pro but this has been the easiest palette to work with. The blending is effortless and the color s are beautiful. Loveee it..
by Shipra
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Wow
This pallet is extremely pigmented and a little goes a very long way!! This is the best eyeshadow I have ever purchased and will continue to purchase. I recommend this product 100%
by Porsche Verified Purchase
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A MUST palette
This is definitely that one palette one should have. The formula is so great and diverse. The pigmentation in there, the colour is there, the personality is there, the diversity is there. If I were to choose a palette to work with for the rest of my life, that would be it! Plus, I found the perfect brown tone for my grey eyes which... is something. Don’t hesitate to purchase this jewel of a palette, especially when you find it on offer!
by Miruna Verified Purchase
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favourite palette
Really beautiful colours and the shades blend easily even for a beginner!
by shelaghh
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