Achieve cascading Copacabana locks with the Sol de Janeiro Brazilian Joia™ Shampoo; a strengthening and smoothing shampoo that purges your hair and tresses of impurities, excess oils and outside pollutants and replenishes with moisture and natural nutrients.
It smells like heaven and intensely refreshes your roots and strands without stripping, thanks to the omission of sulphates. Creamy and rich, it engulfs your hair in a caring lather that drives the clinically-proven strengthening benefits of the US beauty brand’s patented SOL Seal Technology™ to reinforce each fibre and repair damage, minimising breakage and split ends.
Ideal for all hair types and textures, the purifying shampoo mends stressed hair with plant-based Keratin micro-beats to fuse split ends and promote smoothness. Fight frizz with a blend of Brazil Nut Selenium and Buriti Fruit oil – both extremely powerful Amazonian ingredients, the shampoo leaves hair beautifully rich, vibrant and shiny with a boost in muscle.
Suitable for all hair types and textures – safe on colour-treated hair.
Free from parabens and sulphates.
Apply a generous amount to wet hair and massage as luscious lather builds. Rinse and repeat, as desired.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Astrocaryum Murumuru Seed Butter, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa Fruit Oil, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Euterpe Oleracea (Açaí) Fruit Oil, Bertholletia Excelsa Seed Oil, Hibiscus Sabdariffa Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Algin, Sorbitan Oleate, Coco-Glucoside, Tocopherol, Glycol Stearate, Cocamide MIPA, Caprylic/Capric Triglyceride, Sodium Chloride, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Xanthan Gum, Chitosan, Carrageenan, Isopropanolamine, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Methylchloroisothiazolinone, Methylisothiazolinone, CI 15985 (Yellow 6), CI 19140 (Yellow 5).
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
So good!
Love SDJ so this is also a great addition to the range and my collection.
by Priya Verified Purchase
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Smells amazing!!
This smells amazing, I did have to wash my hair more times due to it getting greasy quick! but worth it for the smell!
by Abi Verified Purchase
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Lovely!
Great shampoo! Lovely smell, typical of the range. Keeps my curls bouncy and hydrated and tangle free which is not easy to do!
by Nadia Verified Purchase
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Rubbish
Are people being paid to write good reviews about this shampoo? I don't think the smell is anything special, it does nothing at all for my hair, in fact it's in worse condition after using this. I'm very disappointed as after reading the reviews I spent quite a lot of money on this and the matching conditioner. The only good thing I can say about this shampoo is you don't need to use a lot of product for it to produce a good amout of lather in your hair.
by Alison Verified Purchase
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Love
Smells beautiful, leaves hair silky, smooth and strong, a little goes a long way, feels like it cleans out all the product and excess oil, no sulfates, what more could you want?
by Em Verified Purchase
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smell is the only good thing
the scent of this is amazing, leaves your hair smelling divine..however the smell does not last. the day later its gone. it does make your hair feel very smooth and soft. however, on caucasian hair which is slightly thicker than typical, i find it a bit too heavy. Using it wash after wash leaves it feeling almost tacky, but if you use it in just one wash then i dont experience tackiness and its lovely and soft. Recommend for girls with a thicker hair type which needs more moisture. Bottle was also very small so a bit overpriced for what you get. (this review also includes the shampoo used with the conditioner).
by sasha Verified Purchase
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Love it
My daughter recommended this shampoo to me, her hair has always been very fine and since using this her hair has thickened up, looks healthy and in great condition. I have recently started using it too, hopefully I will get the same results.
by Maggie Verified Purchase
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Smells amazing
I love using this shampoo. It makes my hair smell amazing and my hair feels silky and smooth.
by ZoeH Verified Purchase
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Love!
This shampoo smells awesome. I have used many different shampoos in the past, however this is the best I have ever tried. I had a hair loss problem and this has completely stopped it, worth every penny. Will highly recommend.🌟
by El Verified Purchase
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Love this!
Absolutely love this shampoo! It smells of their signature scent and it left my hair feeling so soft and refreshed!
by Lauren
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