Shiseido uses the most modern technology to produce smart and effective beauty products. The Skin Self Refreshing Foundation gives you more than you thought possible, with ActiveForce technology to keep foundation flawless for 24-hours as the formula is self-refreshing. This foundation resists heat, oil, and humidity and uses Responsive Sensory Technology to adapt to your skin’s condition, texture and tone. By synchronising with skin, the foundation stays true for longer, offering all-day hydration.
What’s more, this complex shields your skin, using protective polymer to stop environmental aggressors from entering your pores. In their 100-person study, 81% of women agreed their skin still looked fresh after 24 hours, as this fluid formula reduces the appearance of pores and stays put for longer. This magic formula is also oil-free, SPF 30 and waterproof – giving your complexion everything it could possibly ask for.
Dermatologist-tested. Non-comedogenic.
Fragrance-free.
Suitable for all skin types.
Shake well. Twist pump to unlock bottle. Hold the bottle at an angle and press downward on the top to dispense product. Apply after skincare, smoothing on evenly from the center of the face outward. Build your desired coverage level with additional layers. To re-lock bottle, twist the pump back into place. Wipe dispenser after use.
Dimethicone,Water(Aqua/Eau),Titanium Dioxide (Ci 77891),Titanium Dioxide (Nano),Glycerin,Trifluoropropyldimethyl/Trimethylsiloxysilicate,Ethylhexyl Methoxycinnamate,Iron Oxides (Ci 77492),Peg-10 Dimethicone,Butylene Glycol,Phenyl Trimethicone,Dimethicone Crosspolymer,Bis-Butyldimethicone Polyglyceryl-3,Mica,Isopropyl Myristate,Sorbitan Sesquiisostearate,Aluminum Hydroxide,Iron Oxides (Ci 77491),Stearic Acid,Cyclopentasiloxane,Phenoxyethanol,Disteardimonium Hectorite,Dimethicone/Vinyl Dimethicone Crosspolymer,Polymethylsilsesquioxane,Polysilicone-2,Trimethylsiloxysilylcarbamoyl Pullulan,Iron Oxides (Ci 77499),Lithium Magnesium Sodium Silicate,Peg/Ppg-19/19 Dimethicone,Sodium Citrate,Citric Acid,Nacre Powder,Magnesium Aluminometasilicate,Polyquaternium-51,Bht,Thymus Serpyllum Extract,Silica,Tocopherol,Sodium Acetylated Hyaluronate.
Please Note: Ingredients may vary with shade. Please refer to product packaging for the most up to date list.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Really good!
This foundation has fab staying power, I really like it. My only comment is that it needs to be a thin layer because it does oxidise slightly and get a tad orange if you put too much on.
by Abbie Verified Purchase
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Very dissapointed
So dissapointed with this foundation, very poor coverage compared to ESTEE laurder, would be good for someone with perfect skin, but unfortunately must of use don't have that.
by Arlene
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New fav!
I’m always getting new foundations to try as have never found the perfect one, however I impulsively chose this one which I’d never heard of before and I can say my search of foundations is now over. It’s super amazing coverage but feels like you have nothing other then BB cream on! The colour match was unreal. I’m obsessed, I will keep repurchasing 100%
by Charlee Verified Purchase
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In love with this
I recently purchased this foundation and have worn it the past two weeks. The coverage and endurance is exceptional. I will definitely be purchasing this again.
by Lynda Verified Purchase
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Love this!!
Great foundation! Lasts really well goes on smooth with the right application.
by Emma Verified Purchase
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Amazing
I’m so happy I tried this foundation- it’s the perfect mix between Double Wear and Nars for me. It leaves my skin looking so healthy, even tho the coverage is quite high- it’s a very close skin match so it does not look cakey at all. Really beautiful.
by Lois Verified Purchase
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Perfect!
I really like this foundation. It is lightweight on the skin, but it provides very good coverage. It is very smoothing. It reminds me Lancome Teint idole foundation. I also prefere it from La mer soft fluid foundation, that is nice and soft on the skin but it doesn't cover well.
by Ewa Verified Purchase
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AMAZING
As I'm sure we all do, I was looking for a different foundation, even though I was happy with my Nars sheer glow and Estée Lauder double wear, but this one is gorgeous. It really does look great at the end of the day as it did at the start. It's a medium coverage that can be built up although I like to keep it to one layer. I'm super happy with this foundation and as much as I will still use my other favourites, this will definitely be my number one. Incase it helps, I'm shade Santa Fe in Nars sheer glow, Buff in Estée Lauder and was matched by one of the girls at look fantastic to shade 240 in shiseido and it's perfect. The team are so helpful and i would trust their judgement 100%.
by Pepe Verified Purchase
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Love it!
Can't give much of an in-depth review as I've not been wearing it long enough, but this foundation looks beautiful on. Even though it's much more full coverage than I'm used to it has the appearance of skin so it doesn't look too much. Lovely skin-like satin finish, doesn't feel heavy. I had such a hard time trying to find a shade match and it's so expensive so for anyone wondering, I'm Fairly light 03 in the Original Bare Minerals powder line and 130 Opal was an absolute perfect shade match. It's a true neutral. Can't say much else on it but I hope the shade info helps.
by Lana Verified Purchase
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BEST FOUNDATION
This foundation is literally magic in a bottle. It does what it claims it does. It blurs your skin and makes it look airbrushed and it self refreshes itself so You don’t have to powder during the day. Absolutely in love with this foundation. If you haven’t tried I strongly suggest you do
by Del Verified Purchase
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