Shiseido uses the most modern technology to produce smart and effective beauty products. The Skin Self Refreshing Foundation gives you more than you thought possible, with ActiveForce technology to keep foundation flawless for 24-hours as the formula is self-refreshing. This foundation resists heat, oil, and humidity and uses Responsive Sensory Technology to adapt to your skin’s condition, texture and tone. By synchronising with skin, the foundation stays true for longer, offering all-day hydration.
What’s more, this complex shields your skin, using protective polymer to stop environmental aggressors from entering your pores. In their 100-person study, 81% of women agreed their skin still looked fresh after 24 hours, as this fluid formula reduces the appearance of pores and stays put for longer. This magic formula is also oil-free, SPF 30 and waterproof – giving your complexion everything it could possibly ask for.
Dermatologist-tested. Non-comedogenic.
Fragrance-free.
Suitable for all skin types.
Shake well. Twist pump to unlock bottle. Hold the bottle at an angle and press downward on the top to dispense product. Apply after skincare, smoothing on evenly from the center of the face outward. Build your desired coverage level with additional layers. To re-lock bottle, twist the pump back into place. Wipe dispenser after use.
Dimethicone,Water(Aqua/Eau),Titanium Dioxide (Ci 77891),Titanium Dioxide (Nano),Glycerin,Trifluoropropyldimethyl/Trimethylsiloxysilicate,Ethylhexyl Methoxycinnamate,Iron Oxides (Ci 77492),Peg-10 Dimethicone,Butylene Glycol,Phenyl Trimethicone,Dimethicone Crosspolymer,Bis-Butyldimethicone Polyglyceryl-3,Mica,Isopropyl Myristate,Sorbitan Sesquiisostearate,Aluminum Hydroxide,Iron Oxides (Ci 77491),Stearic Acid,Cyclopentasiloxane,Phenoxyethanol,Disteardimonium Hectorite,Dimethicone/Vinyl Dimethicone Crosspolymer,Polymethylsilsesquioxane,Polysilicone-2,Trimethylsiloxysilylcarbamoyl Pullulan,Iron Oxides (Ci 77499),Lithium Magnesium Sodium Silicate,Peg/Ppg-19/19 Dimethicone,Sodium Citrate,Citric Acid,Nacre Powder,Magnesium Aluminometasilicate,Polyquaternium-51,Bht,Thymus Serpyllum Extract,Silica,Tocopherol,Sodium Acetylated Hyaluronate.
Please Note: Ingredients may vary with shade. Please refer to product packaging for the most up to date list.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
The best
The absolute best foundation for normal/dry skin on the market and i have tried pretty much all high end brands
by Veronika
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Excellent product
Great product, the condition of my skin has improved. I have been using this product for a year and I would not exchange it for any other. It cover perfectly skin imperfections
by Jo Verified Purchase
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Buildable and natural
A really nice buildable foundation which doesn’t look too cakey on the skin. I did get a shade too light so need to bronze up more to make it work.
by Sara Verified Purchase
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Perfect foundation
Hands down the best foundation I've ever used, and I've used a lot!
by Anastasija Verified Purchase
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Good
Nice foundation with good coverage but unfortunately, I bought a shade way too light so might have to give away.
by Lindsey Verified Purchase
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New favourite foundation
I bought this having seen a YouTuber rate it and so pleased I did. I’m really fussy with foundation, I want good coverage without looking cakey but also don’t want a flat matt or glossy finish. This ticks all of the boxes, it goes on easily and doesn’t pile over spf. I was a bit put off by the slightly higher price but it’s 100% worth it. Love that it has spf in it too.
by Alice Verified Purchase
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Lovely
Lovely foundation. Buildable coverage. Really long lasting and enhances my natural skin.
by Sharon Verified Purchase
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Amazing
Amazing foundation, one of the best I have. Great coverage and staying power.
by Aleksandra Verified Purchase
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Medium coverage foundation
This foundation I bought I got the wrong shade therefore I didn’t use it lots but the texture is great and applies smoothly to the skin. My skin is oily, it lasts around 5 hours before shine on my face is shown
by Chelle Verified Purchase
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Flawless looking skin
Really impressed with this foundation, gives good coverage without looking cakey. Doesn’t make my face mega shiny that I hate with some foundations that claim to give you a glow but isn’t flat matte either - just looks natural. Love that it has extra spf too. The pump doesn’t clog up either which is really annoying with some other brands. Used the colour matching tool and it was a perfect match.
by Alice Verified Purchase
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