Add a flush of natural colour to highlight your cheeks with the Shiseido Minimalist WhippedPowder Blush; an air-whipped cream blush that transforms into a long-lasting, weightless and breathable powder with a soft matte finish.
Breakthrough AirFusion Technology forms the mousse-to-powder with pockets of micro air bubbles that give it its featherlight texture and ability to blend effortlessly across skin. Film-forming resins help the colour adhere to skin for up to 8 hours, whilst flexible Silicone Powder creates a silky, soft texture that leaves a dewy finish. Arrives in a range of vivid shades inspired by the Japanese skincare and cosmetics label’s muses and collaborators of the past and present.
Dermatologist-tested.
Apply sparingly with fingertips or dab onto cheeks using a makeup brush, and buff out for a seamless blend.
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Shiseido Minimalist Whipped Powder Blush (Various Shades)
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Customer Reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
It's nice
This is nice but I don't really use it much. Not really sure why I dint reach for it more often. Glad I didnt pay full price for it though.
by Jayne Verified Purchase
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Great
The Shiseido Minimalist Whipped Powder Blush in Sonoya 01 is a beautiful addition to my makeup collection. The texture is unique – it’s creamy but sets to a powder finish, giving a natural, soft flush to my cheeks. The color is vibrant yet buildable, making it versatile for day or night looks. It's on the pricier side, but the quality and finish make it worth every penny.
by Sophia Verified Purchase
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The best
It is really the best blush/bronzer out there!! The tecsture is incredible, wears all day long, love this Shiseido products.
by Lana
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It is a beauty
It is a wonderful product for warming up your complexion. Blends nicely to the skin.i use it every day !!!
by Lana Verified Purchase
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Shiseido whipped blush
This does take some getting used to - colour is extremely vibrant so a little goes a long way - dries quite powdery - not glowy at all
by Elaine Verified Purchase
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Great as a bronzer
I’ve got a few shades of this blush and like the shade Eiko for bronzer, it works really well on my fair skin.
by Abigail Verified Purchase
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Great blush but doesn’t last long
I really like the formula of this blush and it works well on top of most makeup. It’s not very pigmented and I find it fades quite quickly.
by Abigail Verified Purchase
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Amazing
Highly recommended! I ordered blush in shade Kokei, it might seem to be too bright, but on the face it blend’s beautiful and looks so natural.
by Viktorija Verified Purchase
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Simply fab!
I love it! My first attempt at using this kind of formula and I am in love.
by Joanna Verified Purchase
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Great blush
This is the first time I have tried a blush which is not exactly powder and I was surprised on how easily it can be tapped with a finger on the cheek. It looks great and can be built up if required. So easy and quick and beautiful!
by Sim Verified Purchase
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