Gently cleanse hair without stripping its colour with PUREOLOGY Hydrate Shampoo. Its organic moisturising formula will hydrate dry, colour-treated hair to reveal soft, lustrous locks while protecting colour vibrancy.
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. PUREOLOGY Hydrate Shampoo is formulated with ZeroSulfate, a mild cleansing system that won’t strip hair colour. Derived from coconut, corn and sugar it delivers a rich lather and helps optimise colour retention.
Directions of use:
- Apply to wet hair and lather.
- Rinse.
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Customer Reviews
5 stars rating 129 reviews
4 stars rating 15 reviews
3 stars rating 8 reviews
2 stars rating 2 reviews
1 stars rating 3 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Recommend!
Brought this after reading all the good reviews as I was looking for a shampoo/conditioner duo to sort out my dry, damaged hair. I'm definitely glad that I did, my hair is no longer as frizzy and feels stronger when I brush or style it. Would recommend this and the corresponding conditioner!
by ceeceelouise Verified Purchase
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shampoo
I have a sensitive scalp and find this shampoo excellent.
by Annie Verified Purchase
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Perfect
Lathers up lovely, smells amazing, leaves hair feeling and smelling really nice!
by Sara Verified Purchase
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Quality Product
I bought Pureology Hydrate shampoo recently and have used it twice, apart from the lovely smell, I think it smells of essential oils, light and very natural. My hair smells lovely, feels very soft, shiny and definitely more nourished as if I have just come out of the hairdressing saloon, as my regular coloring treatments and highlights had made it feel dry and brittle. You have an offer on just now and I am going to buy another bottle.
by Lilly Verified Purchase
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Great Product
This is fabulous, smells great and seemed to change my hair from the first use! Swishy, shiny, everything you want! And With less nasties. I will buy this again and again.
by mrs n
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Moisture plus...
I was recommended this shampoo by my hairstylist who uses the Pureology range in her salon. This product moisturises and volumises my hair at the same time and maintainins my hair colour for longer than other products I have tried. Highly recommended for coloured,fine,flyaway hair such as my own.
by Shippy Verified Purchase
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purology
Awesome shampoo love it. Love how my hair doesn't tangle after using this shampoo. Leaves it so soft.
by debnmira
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Best shampoo ever
I suddenly found my hair had started to feel dry and lifeless after my normal root colour touch-up. My hair is also fine and I am over 65. My usual shampoo made matters worse if anything. I started to look for a shampoo for dry hair and found the reviews here and ordered the Hydrating Shampoo. Absolutely fabulous! Right from the first shampoo it felt totally different and what a pleasure to use. It smells divine, lathers with the smallest amount, and even after long term use my still feels and looks great. I have always used premium brand products, Redken, Kerastase, Wella, Aveda, Tigi, etc ... but nothing comes close. Shall probably stick with this now as see no reason to change. 5* rating for me.
by Jennya Verified Purchase
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Great
Use this saw the difference straight away fantastic products
by Ema Verified Purchase
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First Class
First Class product at half the price!
by Kim
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