Gently cleanse hair without stripping its colour with PUREOLOGY Hydrate Shampoo. Its organic moisturising formula will hydrate dry, colour-treated hair to reveal soft, lustrous locks while protecting colour vibrancy.
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. PUREOLOGY Hydrate Shampoo is formulated with ZeroSulfate, a mild cleansing system that won’t strip hair colour. Derived from coconut, corn and sugar it delivers a rich lather and helps optimise colour retention.
Directions of use:
- Apply to wet hair and lather.
- Rinse.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Great product
Positives: Lovely fragrance made my bleached, dry and unruly hair manageable and soft doesn't strip the hair all natural doesn't make hair look brassy or wash out the colour negatives: ..... I love this product and will definitely purchase again! I also use the conditioner and the 21 affects spray, the conditioner is so minty it makes your scalp feel fresh and tingly and makes my hair super soft, doesn't weigh it down at all. The 21 affects spray is a 5* product too! Does what it says on the tin.
by SallyAnn
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Excellent!
Best shampoo ever - and I have tried many! You only need a very little amount of shampoo and it gives good foam. The good smell could be stronger but it´s fine. Easy to comb the hair afterwards. Actually no need for conditioner with this shampoo.
by Rikke Verified Purchase
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Not pure at all
I was surprised when my scalp started to itch after using this shampoo, since Pureology is supposed to be a "purer" brand in the industry. However when I checked the ingredient list I found methylisothiazolinone which has been in the news here for creating severe allergic reactions. I also found some silicons which I think everyone know builds up in the hair. If you are conscious about stuff like this I recommend going for another shampoo!
by M Verified Purchase
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Lovely shampoo
I got this shampoo due to the great reviews. You only need very little product and the hairs almost feels as if it was a conditioner when using it. The consistency is very creamy and rich. Ot leaves my waist long, blonde coloured hair shiny and soft. I will purchase again.
by Pinkcandy Verified Purchase
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Great shampoo for weak hair
I am so impressed with this shampoo, I have very fine hair and have been searching for a shampoo that infuses my hair with moisture without leaving any residue and weighing it down. My hair is so soft and hydrated now. I would definitely recommend it if you have dry, damaged, highlighted hair.
by Sam Verified Purchase
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Excellent
The best shampoo i ever used.. Thanks a ton :)
by Nada Verified Purchase
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Best there is
I love this shampoo! Hydrates my thin, delicate hair and make it soft and healthy!
by L Verified Purchase
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Pureoligy
Brilliant product, excellent value, very quick delivery, as always! Superb :))
by Lyn Verified Purchase
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Best shampoo I have used
I have tried countless shampoos that promise to add moisture and protect colour etc etc but this one really delivers. It lathers very well with minimal product and your hair feels soft and manageable even before conditioning. Amazing. Doesn't weight down your hair either. Could not recommend enough!
by Jan Verified Purchase
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Excellent
Probably the best shampoo I have ever used and I have tried quite a few! Especially good for keeping coloured hair looking fresh. Highly recommended.
by TPink Verified Purchase
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