Gently cleanse hair without stripping its colour with PUREOLOGY Hydrate Shampoo. Its organic moisturising formula will hydrate dry, colour-treated hair to reveal soft, lustrous locks while protecting colour vibrancy.
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. PUREOLOGY Hydrate Shampoo is formulated with ZeroSulfate, a mild cleansing system that won’t strip hair colour. Derived from coconut, corn and sugar it delivers a rich lather and helps optimise colour retention.
Directions of use:
- Apply to wet hair and lather.
- Rinse.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Don't buy if you have fine hair
Bought this thinking it would be amazing,it is alright,wayyyy too heavy for fine hair,if your hair goes oily quickly avoid this! This gave me also a lot of flakes!! Do not buy if you have fine hair and/or oily scalp
by Csin Verified Purchase
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Pureology
Probably the best shampoo I have every used. I have long straight highlighted hair and used heated appliances to dry. After using Pureology my hair had that 'salon washed' feel. It was bouncy and shiny and two people complimented me on my hair and one asked if I had a salon treatment. Also you don't need much. Worth every penny!
by ShellyB Verified Purchase
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lovely stuff
Recommend this shampoo, smells lovely and a little goes a long way and I dont even need a conditioner it is so good. would buy again.
by spaniel Verified Purchase
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Review
First class service, thanks- prompt and efficient.
by CBH Verified Purchase
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Great shampoo luxurious
I really liked this product , a little goes a long way . Rich in texture and colour , nice fragrance I felt my hair was shinny and very clean I used in conjunction with conditioner and really impressed by both Yes maybe more costly than other shampoo /conditioners but it's true you get what you pay for I love these products
by Patsy Verified Purchase
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One of the best
Fantastic shampoo, one of the best I have used. I have dry damaged hair and this really sorted it out. I make sure to alternate each bottle as I think using the same shampoo continuously isn't good for your hair. This alternated with Paul Mitchell works wonders.
by CharlieXCX Verified Purchase
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Shampoo really does matter
I received this shampoo as a gift with my order for my regular conditioner. I always thought that the shampoo didn't matter as much as the conditioner, but since I have had this shampoo my hair feels that much smoother and healthier. It was a great little promotion as now I realise this shampoo is a must for my thick, wavy, unruly hair.
by Swanny Verified Purchase
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Great!
After washing my hair with this it was left extremely soft and looking far less dull also my hair had a lot less tangles then usual. I was surprised that my hair wasn't left looking flat , as generally hydrating shampoos leave it looking lifeless. I only had to use a small amount - it lathers a lot!
by Maya Verified Purchase
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Great
Love this shampoo which I used to buy at my hairdressers but in a mad moment I decided to economise and use a cheaper one. BIG mistake! Found it on this website for a far better price and my hair is back to its usual good self!
by Debbie Verified Purchase
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Brilliant
I totally love this shampoo!! It smells lovely and really foams up, hair feels so soft and in really good condiction
by Nicnak Verified Purchase
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