Gently cleanse hair without stripping its colour with PUREOLOGY Hydrate Shampoo. Its organic moisturising formula will hydrate dry, colour-treated hair to reveal soft, lustrous locks while protecting colour vibrancy.
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. PUREOLOGY Hydrate Shampoo is formulated with ZeroSulfate, a mild cleansing system that won’t strip hair colour. Derived from coconut, corn and sugar it delivers a rich lather and helps optimise colour retention.
Directions of use:
- Apply to wet hair and lather.
- Rinse.
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Customer Reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
good
smooth, and good smell, and the most important is professional brand
by eminem Verified Purchase
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Well worth trying
I’ve been a big fan of Pureology shampoos and conditioners for years now and remain seriously impressed - my hair has never looked so shiny or felt so soft. I’d prefer a more aromatic spa-like scent but it does smell clean and fresh and this is definitely a 5* product for me.
by MelVM Verified Purchase
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Best shampoo
Not only is this SLS and paraben free, its smells AMAZING and gives my hair a truly good clean. I hardly ever get my hair cut and put it down to this shampoo. You only need a tiny bit too so a little goes a long way and these bottles last ages.
by Cara Verified Purchase
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Best shampoo
This is the best shampoo for coloured hair that I have tried. Clean smell, only need to use a small amount, works very well with the conditioner.
by MagsyH Verified Purchase
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not good
it makes my hair dry as using Aveda. not for me
by za Verified Purchase
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Amazing
I had dry, coloured hair in need of moisture. I literally shampooed once with it, and it instantly healed my hair. It is absolute perfection, like so many other customers said, I doubt I will ever use another shampoo again.
by Eva Verified Purchase
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Excellent
This shampoo was recommended tome by a hairdresser for my husband, who does not like a lot of fuss and I wanted a shampoo that he could use without putting on conditioner as well. He has beautiful hair, but it never appeared to best effect because it was looking dry. After using this shampoo it immediately looked nourished and framed his face just as I was hoping for! I highly recommend the shampoo and shall continue buying it for him.
by hester Verified Purchase
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Great shampoo
I love this shampoo. You only need a small amount and it's so moisturising that I don't condition every wash. It really suits my hair which is shoulder length, dry brunette coloured regularly with a semi-permenant.
by Cathy Verified Purchase
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It's ok
It's moisturing but makes your hair feel really heavy. Not good for greasy hair. Not good for fine hair. Smells decent.. like mint and has a cool purple colour. If you have dry hair, you'd definitely need a conditioner. Yes it's moisturising but not as moisturising as some of the other reviewers make it out to be.
by Cece Verified Purchase
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Excellent
I'm not one for writing reviews unless a product is really bad or really good, so it's with enormous pleasure I can say this is thee best shampoo I have ever used. It's only been a week but I love love love it. I used to wash my hair twice then conditioner but it's so clean smelling and lathers up so well I'm just washing once. It's great for colour treated hair so going to carry on using and hope the good feeling last. Worth a try, would be interested to see what other people think.
by Dojo Verified Purchase
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