Gently cleanse hair without stripping its colour with PUREOLOGY Hydrate Shampoo. Its organic moisturising formula will hydrate dry, colour-treated hair to reveal soft, lustrous locks while protecting colour vibrancy.
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. PUREOLOGY Hydrate Shampoo is formulated with ZeroSulfate, a mild cleansing system that won’t strip hair colour. Derived from coconut, corn and sugar it delivers a rich lather and helps optimise colour retention.
Directions of use:
- Apply to wet hair and lather.
- Rinse.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
love it
the best brand of hair care i ever used. The styling products are great to. I have overbleached,damaged hair but this product saved my hair. Worth every penny.
by monica
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Pureolgy has saved my hair and scalp. No more itching and the hair is so shiny.
I have highlighted curly hair and mix the hydrate range with the essential repair range. Pureology has a lovely scent made from aromatherapy oils. Highly recommended
by Nina
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A hair transformation!
New to Pureology, I tried the Hydrate Shampoo and I wasn’t disappointed! It helped transform my dry, lifeless locks and gave my colour the kiss of life. All my friends have been commenting on how good my hair looks, I’m never buying anything else!
by Emily
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P.S
Oh and I forgot to say, you only need to use the tiniest of amounts too!
by Hannah
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Smells lush!
I love the smell, my cousin in the US recommended this as I was moaning that my colour fades too quickly and now I'm hooked. You get that salon-feeling every time you use it!
by Hannah
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You've tried the rest, now try the best!
This shampoo is the best one i've tried. It gives my hair an incredible shine and good volume, even though it's not a volume-shampoo. You don't need a lot of it to get a good rinse, so i would say it's more long lasting than many other shampoos i've tried.I would highly recommend this shampoo!
by Kjersti
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At last a range that's not simply for coloured hair
I use a semi-permanant every 8 weeks, and so far my colour has lasted and feels hydrated - full of shine and bounce. Expensive yes, but the results are amazing.
by Maggie
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