Gently cleanse hair without stripping its colour with PUREOLOGY Hydrate Shampoo. Its organic moisturising formula will hydrate dry, colour-treated hair to reveal soft, lustrous locks while protecting colour vibrancy.
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. PUREOLOGY Hydrate Shampoo is formulated with ZeroSulfate, a mild cleansing system that won’t strip hair colour. Derived from coconut, corn and sugar it delivers a rich lather and helps optimise colour retention.
Directions of use:
- Apply to wet hair and lather.
- Rinse.
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Customer Reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Does what it says
A little of this Pureology Hydrate Shampoo goes a long way. It lathers really well and so far it hasn't stripped any colour from my hair and doesn't dry it out either. I would recommend this product to anyone with highlighted or coloured hair.
by LeeBee
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Pureology Hydrate Shampoo
This Pureology Hydrate Shampoo is a great product at an excellent price. Thanks.
by Tina
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Perfect
This Pureology Hydrate Shampoo is a really a great product. This shampoo really does what it says; hydrates dry ends and coloured hair with a 100% vegan formula. I have thick hair and it's perfect for me!
by Sara
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Pureology Hydrate Shampoo (250ml) is the best I have ever used. I've been recommending it to all my friends.
by jh
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Soft and silky
I love this Pureology Hydrate Shampoo. It leaves my hair feeling super soft and manageable.
by ruthnaylor
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Love it
Pureology Hydrate Shampoo makes my hair so shiny. Highly recommend.
by Sihe83
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lovely shampoo
Tried this for the first time and my sun-damaged and colour-treated hair feels lovely and soft again. Would definitely recommend it.
by rachelb
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absolute the best
This Pureology Hydrate Shampoo leaves the hair with an absolute clean and lovely smelling feeling without tormenting on my colour. A product I use daily. The best so far - and I have tried a few.
by Doris1
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It is a nice shampoo But it doesn't add any extra shine or bounce to my hair My hair gets greasy a little faster than it used to too. I think it will be a good shampoo for someone with really dry hair and scalp.
by Lisa
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Amazing product!
It is the third time I buy this shampoo and I am not changing it any time soon! It makes may hair so smooth and manageable and its purple colour helps my dyed hair retain the vivid color of the first days I have them dyed. You need just the tiniest amount to make a rich lather. If your hair is dry and coarse this is an absolute must!
by meniagreece
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