Nourish and care for your locks with the OUAI Medium Hair Shampoo, formulated for strands that are not too fine or thick, but somewhere right in between. Cleansing away build-ups and dirt, the shampoo is gentle on your scalp while still being incredibly effective, leaving you feeling comfortable throughout the day and never stripping away natural oils.
Enriched with hydrating Coconut and Babassu Oils, the shampoo ensures your hair is thoroughly moisturised for a soft-touch finish with less frizz. The shampoo is lightweight, meaning you’ll never have to sacrifice volume or suffer a greasy finish despite its impressive hydrating action. Cuticles will be smoothed and sealed, concealing the appearance of split ends for a seemingly healthier result. Strengthening Hydrolysed Keratin helps to build resilience, lessening the chance of breakage during styling while Kumquat Extract, rich in Vitamins A, B and C, delivers plenty of shine for a truly lustrous look.
Thoroughly wet hair from roots to ends with luke warm water. Lather a quarter size amount of MEDIUM shampoo in hands and then work into roots and where hair touches the scalp. Rinse shampoo. Squeeze out excess moisture before applying conditioner. Apply a quarter size amount of MEDIUM conditioner, focusing on midshaft and ends. Rinse with cold water to close the hair cuticle and added shine.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent/Agent Antistatique), Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Glycerin, Cannabis Sativa Seed Extract, Hydrolyzed Keratin, Salvia Hispanica Seed Oil, Biotin, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Dicaprylyl Carbonate, Lauryl Glucoside, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Acetic Acid, Sodium Acetate, Sodium Hydroxide, Tocopherol, Sodium Chloride, Citric Acid.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Not great
Smells ok left my hair quite tangled after use
by Louise Verified Purchase
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LOVE!
this leaves my way frizzy hair so clean and fresh, the smell reminds me of bubble bath and i love it
by Natalie Verified Purchase
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Favourite shampoo
Makes my hair smell so nice and fresh
by Aaisha Verified Purchase
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Perfect for curly hair
I have type 2C curly hair. Fine in texture, but thick in quantity. I love this shampoo. It lathers easily and is very moisturising. I buy it on repeat and intermittently use the detox shampoo. I hope it’s never discontinued.
by CarlyO Verified Purchase
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Regret buying
After using Olaplex I wanted to give this a try but really did not like this. The bottle is hard to dispense product out. Will not repurchase. Hair feels stiff after wash
by Magdalena Verified Purchase
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I love this shampoo!
Absolutely love this brand. My hair feels amazing after I’ve used it. I will be buying the refills once I’ve run out.
by Chloe Verified Purchase
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soft hair
use with the conditioner and leaves hair lovely and soft
by Lucy Verified Purchase
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Wonderful!
I honestly don’t think I’ll be buying a different hair care product after using this. Have just re-bought. It makes my hair feel so sleek and healthy, and lasts for a good amount of time. Also like the fact you can buy the refills so you are minimising waste.
by grace Verified Purchase
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Love this shampoo
My hair has improved massively since I started using this shampoo, along with the conditioner for medium hair. It smells nice and feel like it properly cleans my hair
by Mollie Verified Purchase
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I Use This Shampoo on Repeat
This is a regular shampoo for me, after I started using it years ago I have never looked back. Occasionally I will use the Oribe shampoo too, but this one from Ouai is amazing for my hair type. It cleanses the scalp so effectively and smells divine. Alongside the conditioner, this shampoo always leaves my hair silky and in the best condition ever. My hair is naturally very wavy, this aids with the amount of frizz I have to combat when blow-drying my hair.
by Mimi Verified Purchase
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