OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with Nº.5 Bond Maintenance Conditioner or Nº.8 Bond Intense Moisture Mask for extra moisture.
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Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
€32.95
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Great toning shampoo
This is the best toning shampoo I've tried and there have been many, I colour my hair myself and inevitably its starts to look brassy after a couple of week's, I use this every 3 washes after regular shampoo and before conditioner and leave it on for 2-3 minutes and it leaves it a nice dven ashy blond. It tones really well eithout turning hair purple and is very even and loss less of a faff than some other toning products
by Bonnie Verified Purchase
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Great brand
I thought this would be required for now dying my hair blonde, lovely shampoo but don’t really have a need for it as it’s my brown that needs brassy tones removed. Can’t comment to say if works.
by Kelly Verified Purchase
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Toning shampoo
Amazing toner!! Would absolutely recommend, works really well with wow dream filter treatment. I’m
by Lotty Verified Purchase
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ok
had higher hopes for this! not bad but not amazing
by Jess Verified Purchase
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Perfect violet shampoo
This is perfect for a weekly application to keep my hair bright and a nicely toned blonde. Also not drying like other violet shampoos, would definitely recommend!
by Lisa Verified Purchase
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Love this product
Love this shampoo - really does highlight toner in hair and comes out a lovely colour :)
by Jeni Verified Purchase
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the best
super strong pigment, gets rid of brassy tones, don’t leave for too long as it is very strong
by Cara Verified Purchase
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Not sure
Not sure this does much and for the price I expected better. Will stick to the regular shampoo from now on.
by Rachel Verified Purchase
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Fave
I’ve tried a few different purple shampoos and this one’s definitely my favourite.
by Anna Verified Purchase
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Great purple shampoo
Love this purple shampoo as it removes the brassy tones but also doesn’t dry out your hair
by Sarah Verified Purchase
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