OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with Nº.5 Bond Maintenance Conditioner or Nº.8 Bond Intense Moisture Mask for extra moisture.
Frequently Bought Together
This item
Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
€32.95
Customer Reviews
334
5
4
3
2
1
244
50
22
12
6
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Olaplex
Love this product really brings the colour of your hair back to life
by Amanda Verified Purchase
Was this helpful?
Love it!!!
Love olaplex products already but tried toning shampoo and was amazed by it. Will always buy in future as it really does tone my blonde to a beautiful colour.
by Laraine Verified Purchase
Was this helpful?
Silver perfection
Works so good and gives my hair a lovely silver colour. Put it on for 2 minutes and took to my hair really quickly. Few things I would say is make sure you scrub your hands, tiles and bath after as it will stain! Also make sure you are conditioning your hair pretty well after with the rest of the Olaplex range as it can dry your hair out too. Would still highly recommend!
by Sally Verified Purchase
Was this helpful?
Great!
Really lovely shampoo and reduces the brasiness in my hair!
by Lucy Verified Purchase
Was this helpful?
Great product
I’ve been waiting for Olaplex to come up with purple shampoo for a long time now. This one has very strong toning properties in comparison to others and brings up more shy undertones. One star down for poor lathering power.
by Kate Verified Purchase
Was this helpful?
Olaplex purple shampoo
Awful product, left my hair with a blue rinse, even though I literally left on for seconds. Do I recommend... no! Much better purple shampoos on the market.
by Jade Verified Purchase
Was this helpful?
A Brilliant Toner!
This is a very effective product. It's a toner rather than a shampoo though, so use No.4 first, then this No.4P, then I finish with No.8 for a deep condition although No.5 could also be used. It really does brighten my full head colour and removes golden or brassy overtones between professional colouring. I've used it twice so far and have had compliments from different people on both occasions asking if I have just had my hair re-coloured (which I evidently haven't from my root growth lol).
by SuperH
Was this helpful?
Amazing
I've only used it once and my hair feels and looks fantastic, proper salon finish and the colour looks so much brighter. I'm in love!
by Georgia Verified Purchase
Was this helpful?
The Best - gold
I am all for sulphate free shampoo. Having tried many brands, this is the gold stuff. The best shampoo for blonds. If I'm close to needing my hair appointment then I leave on for 5 minutes and it literally works wonders. Otherwise, I use once a week and leave on for 2-3 minutes to help keep my highlights bright. I use no.4 followed by no.4p followed by no.5. I am about to treat myself to no.3. I have been using no.4 and no.5 since October 21 and have seen a huge difference in my hair, splits ends are disappearing and I have some new hair re-growth. A bottle of no.4 and no.5 has lasted me almost 4 months (I wash my hair approx twice a week). Pricey but worth every penny! I've also invested in a wet brush.
by Jo
Was this helpful?
LOVE!!
I love this purple shampoo! It is a lot stronger than other purple shampoo's I've tried, so for the first application I would recommend leaving it on for just a couple of minutes, then when you next use you can let it sit on the hair for longer which gives a more intensely toned affect :) It also smells lovely and leaves my hair feeling clean but still super soft!
by Esme
Was this helpful?
Other Customers Bought
Olaplex
36
€32.95
Olaplex
2577
RRP: €32.95Current price: €26.45
Olaplex
1485
RRP: €65.45Current price: €51.95
Olaplex
105
€16.45
Olaplex
540
RRP: €32.95Current price: €29.45
Olaplex
246
€32.95