OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with Nº.5 Bond Maintenance Conditioner or Nº.8 Bond Intense Moisture Mask for extra moisture.
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Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
€32.95
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
It actually works!!
I was skeptical to this purple shampoo as having highlighted my hair over a year ago I have tried so many recommended purple shampoos and never found the one for me! This shampoo leaves me feeling as if I have just been to the salon for my toner, it lifted and cooled my blonde perfectly even being left for a minimal amount of time! Obsessed.
by Niamh
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Purple shampoo
Having had highlights, I bought this to enhance the blonde and it is very good. The colour is very dark, can get messy when shampooing but well worth it.
by Tracey Verified Purchase
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Purple shampoo
Absolutely love the olaplex range and the purple shampoo didn’t disappoint. Hair feels like silk after use
by Jennifer Verified Purchase
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Amazing product
Amazing product, my hair feels so healthy and it keeps the blonde colour staying nice and fresh
by Lauren Verified Purchase
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My perfect shampoo
Love this shampoo other shampoos seem to give my hair a purple colour but this one is just perfect.
by Judith Verified Purchase
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Love this
Absolutely love this after the first wash made my hair instantly lighter and so much softer and also added a lovely shine too highly recommend 👌👍❤️
by Sophie Verified Purchase
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Olaplex No 4p toner
Used this twice so far and is lovely and thick so don't need lots of it. Has definitely toned down and brassy bits in my hair. Would definitely recommend this
by Rachael Verified Purchase
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Love this shampoo
My hairdresser recommended this to me, and im so glad she did. I only use this once a week. My hair feels amazing and i always get compliments about the colour. I
by Kirsty Verified Purchase
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Brightens tone
I've not used another toning shampoo so don't have a comparison, but this product is really brightening up my blonde hair. I have regular non-bleach highlights put in my hair and they'd started to lose their brightness and have more of a honey tone. I use it every 3 washes and can really see the difference.
by Julie Verified Purchase
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Best toning shampoo
I’ve used most of the toning shampoos on the market over the years as my highlighted hair is prone to brassiness. This is by far the best I’ve ever used, love all Olaplex products but very happy to discover this one.
by Sarah Verified Purchase
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