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OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
€32.95
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Customer Reviews
5 stars rating 258 reviews
4 stars rating 55 reviews
3 stars rating 25 reviews
2 stars rating 14 reviews
1 stars rating 6 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Worth trying. Not necessarily better than other purple shampoos.
I find that with Olaplex shampoos, you need your hair to be quite wet for it to lather properly. This product is OK - it does tone my hair well but for the price, I wouldn't say it is necessarily better than other purple shampoos. It is cruelty free though so that is a bonus.
by JReviews Verified Purchase
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Good
Very good tinting shampoo. I take away half a star because it dries the hair. A conditioner is necessary after this shampoo.
by Ana Verified Purchase
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Best purple shampoo I’ve tried.
Not too drying, great on its own or mixed in with your regular shampoo. Very strong so be careful with how long you leave it on for- I recommend 2/3 mins at most.
by Maddie Verified Purchase
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Great
Highly recommend this product does what it says and more
by Dee Verified Purchase
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fab
love this , leaves hair nice and soft and really brightens the blond . Only thing i don't like is it really stains your hands so now have to use gloves when using .
by Joanne Verified Purchase
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Purple Rinse
This does not give you a purple rinse but it does leave your hair toned and soft.
by Milena Verified Purchase
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Good product
Have only used once but so far seems ok. Good size and was a good price
by Claire Verified Purchase
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Obsessed with this product
I only need to use this once a week on my coloured blonde hair and it tones it perfectly. I have naturally red undertones for reference
by Libby Verified Purchase
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Live by this
I live by olaplex best stuff and good for hair extensions - this keeps my hair looking freshly toned
by Vienna Verified Purchase
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Love
Love this shampoo, I just use it every couple of weeks to keep my balayage from going brassy
by Lynne Verified Purchase
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