OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with Nº.5 Bond Maintenance Conditioner or Nº.8 Bond Intense Moisture Mask for extra moisture.
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Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
€32.95
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Best purple shampoo
Best purple shampoo I have used and I have used many. Really does work and makes your hair soft afterwards not straw like. Would recommend.
by Lauryn Verified Purchase
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Best purple shampoo
Best purple shampoo I have bought does not dry your hair out takes all brassy tones out definitely buy again
by Tracey Verified Purchase
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Makes blonde dull
Wish I never bought this. It ruined the colour of my hair - made it dull and grey looking
by Jacqueline Verified Purchase
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It’s good
I got brought this from my partner abs I use special shampoo anyway that’s amazing but I wanted to try this well I have the blue shampoo and number 5 conditioner well I brought most of it now and when I done the routine my hair felt amazing I will say but the blue shampoo it says don’t need alot but u do it get it to leather then because it’s so pigmented and I’ve had to use a bit more my hair comes out very dark and my hair still fuzzy after it all and the serum but it’s only second time using it I will give it a bit longer as I do like I definitely recommend it x
by Scott Verified Purchase
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Definitely purple but does not foam
I've been using the regular range for years and love it, this one I'm 50/50. Very dark purple, works very well at keeping brassiness at bay however: it stains hands and nails and everything it touches and, crucially: it doesn't foam, you need to pre wash with some other shampoo otherwise you'll need the whole bottle. For the price and from Olaplex, I expected better.
by Elena Verified Purchase
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The best
For bleach damaged hair this product is a saviour. Doesn’t dry the hair out and fits in well with the normal Olaplex shampoo & conditioner routine. You’ll definitely want to wear gloves when using or be prepared to scrub as it does stain your hands especially the nails!
by Katy Verified Purchase
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It’s okay
I love olaplex so thought I would give this a go however I found it quite drying on the hair. Once blow dried I used a lot of oil which seemed to help however not as good as the normal shampoo. Leaves your hands and nails stained too.
by Becky Verified Purchase
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Really impressed
I'm not one for reviews but I had to do one on this, I've been dying my hair blonde every 4 weeks for over 20 years, I get quite a bit of yellowing around week 3, tried every siver shampoo under the sun, they all left my hair an ashy dull tone regardless of left on 2 mins or 15 mins, I decided to try this and I'm absolutely amazed, I was a tad scared as my hair is very porous so only left it on 2 mins 1st time, then went to 5 mins 2nd time & it leaves my hair icy white, no Ash near it, if you like the ashy look you'll defo get that if you leave it longer, I'm so impressed with this, the yellow dissappears, its pricey but worth it as il only use it once a week so it'll last months, if you struggle like me with yellowing then definitely try it.
by Marilynne Verified Purchase
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Shampoo
Right guys this olaplex is ok but definitely not amazing like I thought
by Emma Verified Purchase
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incredible!
I'm a bit wary of some purple shampoo's as I prefer a 'bright' blonde, wheras some can leave a dull ashy tone. This refreshed and brightened my hair- giving it that 'back from holiday' look. The only downside is it stains your hands and nails like crazy! probably best to wear gloves.
by Kirsty
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