OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with Nº.5 Bond Maintenance Conditioner or Nº.8 Bond Intense Moisture Mask for extra moisture.
Frequently Bought Together
This item
Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
€32.95
Customer Reviews
334
5
4
3
2
1
244
50
22
12
6
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
It is stronggg!
I transitioned to blonde and started using the Olaplex range. It worked great to repair my hair after the bleaching proccess. Then I saw this product and purchased it to give it a try. I shampoo my hair twice. First using the regular Olaplex shampoo to break down oils in on scalp and then I go in with this product. This way it gives it the optimal chance of working. You DO NOT need to leave this product on long. It is very strong and if you leave it on for more than a minute, you will end up with lilac pieces of hair. Or in my case, a full head of hair. This was a complete mistake and was not intended to be left on for over a minute. But, I learnt my lesson when I dried my hair and discovered I looked like a my little pony with my purple hair. It did make for some amusing conversation starters. Also, leave your conditioner on for a few minutes after using this product. Toning shampoos can be quite drying on your hair and this was does make your hair feel dry. So take care of your hair x
by Chelsea Verified Purchase
Was this helpful?
Olaplex No4P
Gives a good clean wash and a great colour to hair
by shirley Verified Purchase
Was this helpful?
The best
Easily the best silver shampoo I’ve ever used
by Jennifer Verified Purchase
Was this helpful?
Yellow remover
Yellow remover is the best way to describe this as that’s exactly what it does. I can’t stand the barbie blonde my hair way before using this twice a week.
by Lauren Verified Purchase
Was this helpful?
The best
I have finally found a toning treatment that works!
by Rebekah Verified Purchase
Was this helpful?
Amazing!
Olaplex is an amazing product but it makes it even greater how fast look fantastic delivers it and the discounts you get! Will only use LF ❤️
by Tara Verified Purchase
Was this helpful?
Kelly
Does what it says on the tin. Keeps my brassy essential from highlighted bleach at bay and sldo keeps my hair blonder gir longer
by Kelly Verified Purchase
Was this helpful?
Mixed feelings
I bought this as an olaplex obsessed bleached blonde. Historically I’ve tried every purple shampoo on the market and found they stripped my hair making it dry and straw like. I expected this to be different but was let down. However mixed with the olaplex conditioned as part of the routine it’s okay.
by Charlotte Verified Purchase
Was this helpful?
Love it
Love this shampoo! The best shampoos for blonde I have used , realky works toning thre brassy colours !
by Lesley Verified Purchase
Was this helpful?
Best purple shampoo
Tried so many purple shampoos and this is by far the best, hair feels amazing after and not like straw which I’ve found with other brands. Really does take the brassy tones out too
by Lauryn Verified Purchase
Was this helpful?