OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with Nº.5 Bond Maintenance Conditioner or Nº.8 Bond Intense Moisture Mask for extra moisture.
Frequently Bought Together
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Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
€32.95
Customer Reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
My go to purple shampoo
I have used high street version of this for years and decided to try this one. Game changer! My hair is not left dry and frizzy after using this. A little goes a long way, so lasts ages.
by Kirstie Verified Purchase
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Helps with those brassy tones
I’ve used the olaplex range for years now, and love the new addition of the purple shampoo. It’s really strong and helps eliminate those brassy tones.
by Natasha Verified Purchase
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Best shampoo for blonde hair
Love this shampoo always get complimented on the silver colour this leaves my hair. Really good for your hair too. Use twice a week leave on 5 mins and it’s perfect
by Beverley Verified Purchase
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Great but…
Lovely olaplex product that we have come to know and expect from Olaplex. I do love this product but much prefer the clarifying shampoo in this range. I purchased this and do still use alongside the clarifying as it gives a nice colour to the hair without really drying to out. Which I’ve found can happen with purple shampoos. This doesn’t dry it out which is great.
by Jacqueline Verified Purchase
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Mind!
Double check ingredients before purchase. After 4 weeks of using it together with Olaplex no 5 Bond Maintenance Conditioner my hair got very dry, weak and started to fall out. I only used the products 3 times a week maximum.
by Kola Verified Purchase
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Amazing!!!!!
I bit the bullet and started using Olaplex when I’d finally had enough of full head bleach and went onto shadow root and foils to use less and hopefully build strength back up in my hair. I’m so glad I did! I continued using this (every other wash), the normal shampoo&conditioner & no. 3 and no. 8 until my hair started to get super greasy. After researching, I found out that it does that when your hair is healthier and you don’t need it anymore! I was so happy!!! It truly is for damaged hair!!! It’s worked wonders and a year on my hair is amazing, completely different and so much healthier. This purple shampoo doesn’t dry your hair out like a lot do and it’s a great product to use when building up your hair strength if you’re blonde.
by Jaimee Verified Purchase
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Olaplex purple shampoo
Best purple shampoo I’ve used. Doesn’t go purple on scalp or leave a purple cast on hair
by Sharon Verified Purchase
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Good purple shampoo
Good shampoo, little pricey but it does brighten. I only use every few washes otherwise it can be too drying on my hair.
by Rachel Verified Purchase
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Blonde shampoo
Good shampoo I only use once every other wash as can make the blonde go a bit dull if use to much
by nicola Verified Purchase
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one of the best purple shampoos
amazing toning shampoo, make sure you leave it on for a few mins to get the full effect
by Jessica Verified Purchase
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