OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with NÂș.5 Bond Maintenance Conditioner or NÂș.8 Bond Intense Moisture Mask for extra moisture.
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Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
âŹ32.95
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Perfect đ„°
This lasted me 10 months, used once a week my hair dresser is amazed by how well my colour keeps and he is not overly keen on Olaplex, sorry babe it's a keep đđđ
by Kelly Verified Purchase
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Amazing
I love this, only use it once a week, but it keeps my colour beautiful, well worth it đ đ
by Kelly Verified Purchase
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Recommend it
This has toned the yellow out of my hair. Doesnât need much product and leave on for a couple of minutes. Happy with it and will buy again
by Kirstie Verified Purchase
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Brilliant
Brilliant product, the toning shampoo is very pigmented and I feel like I can really tell a difference in the colour of my hair after washing.Â
by Naomi Verified Purchase
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Brightens my blonde
Have have highlighted hair and use this to keep it fresh. I only use it twice a month so although itâs pricey, it lasts ages.Â
by Sophie Verified Purchase
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Another fab product
Purple shampoo plus Olaplex care is just going to be good! It doesnât leave a crazy vibrant tone but it definitely banishes the yellowness of bleach. Hair feels good even before conditioning. As with all Olaplex products, definitely worth the money.
by Alice Verified Purchase
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Great Product
Doesnât dry out my hair too much unlike other purple shampooâs⊠would recommend.Â
by TidyHeidi Verified Purchase
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Great product
I bought this after having it recommended by a friend and canât believe the difference itâs made. Â It lifts the hair colour which for me in the winter months is perfect.
by Beccie Verified Purchase
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New favourite purple shampoo
Love this new product. So pigmented. Don't leave it on too long or you will have purple hair. Lol. Love it though.
by Tracey Verified Purchase
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Worst shampoo I have ever used
I am a huge fan of olaplex and always have been, when I saw this I thought it would be perfect for my blonde hair but omg⊠itâs terrible! Awful thin consistency, doesnât lather, have to use half the bottle to get any sort of proper wash out of it. I was SO disapointed and itâs gone straight in the bin. Do not buy!
by Lauren Verified Purchase
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