OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with Nº.5 Bond Maintenance Conditioner or Nº.8 Bond Intense Moisture Mask for extra moisture.
Frequently Bought Together
This item
Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
€32.95
Customer Reviews
334
5
4
3
2
1
244
50
22
12
6
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Simply The Best
After trying so many products and failing, I decided to give this one a go. I was impressed with the final results. It does what it says and doesn't leave purple residue on my hair like other shampoos. Plus, my hair feels smooth and silky . Really happy I added this to my olaplex collection x
by Dragota1981 Verified Purchase
Was this helpful?
Great Blonde Enhancer
Great shampoo for bleached and highlighted hair. It has really kept my hair well toned and stopped it from going yellow or brassy. I use this product once a week and the tone lasts, plus a little goes a long way
by CC Verified Purchase
Was this helpful?
Love
Love it, takes all the yellowness out of my hair! Be careful not to use too much though as you will see tinges of purple
by Lauren Verified Purchase
Was this helpful?
Coloured hair protection
Recently coloured my hair after a 3+yrs break, this seems to be protecting the colour and keeping my hair in a good condition.
by Anita Verified Purchase
Was this helpful?
Fave
Love the normal olaplex so this is even better now my hair is blonde and works good
by Victoria Verified Purchase
Was this helpful?
Buy the normal olaplex shampoo instead
Normally absolutely love olaplex Shampoo and conditioner. You can really feel the quality of the products and your hair feels so much better texture and strength wise. However, disagree with the purple shampoo. Wouldn’t waste my money and would buy a cheaper alternative from elsewhere Very expensive for a shampoo, and feel id rather just have the normal shampoo from Olaplex rather than the purple shampoo, as feel the purple shampoo makes my hair dry and straw like.
by JESSICA Verified Purchase
Was this helpful?
Very good
One of the best purple shampoos I’ve used
by Kelly Verified Purchase
Was this helpful?
Love it
Love this toning shampoo, it works for me! Takes all brassiness away and leaves my hair feeling great
by Liz Verified Purchase
Was this helpful?
A staple!
Any blondes this is a must have in the OLAPLEX collection. Gets rid of brassy tones but does leave your hands a bit stained.
by Hayley Verified Purchase
Was this helpful?
Purple shampoo but good for your hair
I heavily rely on purple shampoo to keep my bleached hair a good colour but find most quite drying. You can feel this is so much better after rinsing it off, good colour deposit without giving you a bright purple hue. Definitely worth the money
by Alice Verified Purchase
Was this helpful?
Other Customers Bought
Olaplex
36
€32.95
Olaplex
2577
RRP: €32.95Current price: €26.45
Olaplex
1485
RRP: €65.45Current price: €51.95
Olaplex
104
€16.45
Olaplex
540
RRP: €32.95Current price: €29.45
Olaplex
246
€32.95