OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with Nº.5 Bond Maintenance Conditioner or Nº.8 Bond Intense Moisture Mask for extra moisture.
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Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
€32.95
Customer Reviews
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Lush blonde
This shampoo enhances my blonde hair leaving it looking bright with no brassy tones left. No need to use it every wash. Leaves my hair also feeling soft and revived
by Suzanne Verified Purchase
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No more brass
Absolute brilliant shampoo for blond hair, takes any brassiness away. For a grayish colour leave for about 6 minutes
by Claire Verified Purchase
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Does what it says on the bottle!
The best anti yellow shampoo I have used for my mostly grey, with a few bleached highlights, hair. I get a lot of complements on the colour, especially if I leave the shampoo on a few minutes which produces a very subtle purple/silver hair. colour. Quite funky. Never makes the natural bits of hair I still have ( mousey blonde) look dull or darker.
by Jackie Verified Purchase
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Good but greasy!
Bought this as I love a purple shampoo, I’d read a few reviews saying it had made people’s hair greasy , but as mines like straw I thought I’d be ok, however I was wrong! After about 2 weeks of using it my hair became very greasy, and very dark I colour!
by Samantha Verified Purchase
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Good product
Does lighten my brassiness but doesn’t dry out my hair - does make hands a little purple though
by Victoria Verified Purchase
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Purple shampoo
Very good does leave hair different colours but definitely takes the orange and yellow tones away x
by Kayleigh Verified Purchase
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Be warned it's VERY purple
While this is still one of the best purple shampoos I have used you really need to use with caution. A little goes a long way! I only leave it on 45 seconds and it stains my hands purple so I'd dress to think what it would end up like if I left it the recommended 5 minutes! Excellent toning results though as long as you're cautious!
by Yasmin Verified Purchase
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Love it
Best purple shampoo I have used, tones down any brassiness coming through and leaves hair feeling lovely
by Liza Verified Purchase
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The best
I want my hair bright and ash blond... This is the best shampoo to stop that yellow appearing.... A must for blonds
by Lissa Verified Purchase
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Perfect Toner
Great product to take brassy colour out of your blond locks
by heidi Verified Purchase
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