OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with Nยบ.5 Bond Maintenance Conditioner or Nยบ.8 Bond Intense Moisture Mask for extra moisture.
Frequently Bought Together
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Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
โฌ32.95
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Holy grail
I will never stop using this! Takes all the brass tones out and leaves hair oerfect
by Samantha Verified Purchase
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Good
It does make a change to the yellow highlights but need to keep it on your hair much longer then 5min
by Magda Verified Purchase
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My hairdresser recommended this and is really works
I was looking to tone down the yellow tone in my highlights and this is a game changer. My hairdresser recommended it to me and said to mix a small amount in with my usual shampoo and the colour is amazing!
by Dexter Verified Purchase
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๐๐๐
I LOVE this stuff! Always leaves my hair smelling great, clean, and soft compared to other brands Iโve used! And itโs price efficient as well! Has Superb quantity and the Quality is out of this world! Also Whilst Signing Up Or Making Your First Order, Use ๐๐๐๐๐๐๐ผ๐ ๐พ๐๐ฟ๐ ๐ ๐๐๐ผ๐ฟ๐-๐8 ๐ (type this in) ๐๐๐ up to 40% ๐๐๐ first ๐๐๐ฟ๐๐๐จโบ๏ธ
by ๐ฅ๐๐๐ซ๐๐๐ฌ๐๐ง
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Good product
Definitely balanced out the blonde in my hair to take away the yellow tinge. Only need a very small amount for shoulder length hair and I wouldnโt recommend leaving it in for any longer than 5-10 mins as it is very pigmented!
by Tyla Verified Purchase
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Olaplex
I have tried a few purple shampoos before this one and find they tend to dry my hair out. This one is much better, has a more pleasant smell and works to reduce the brassiness on my brunette balayage the best of all of them. A little pricier but worth itย
by Kirsty Verified Purchase
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Great product
Great product, really balances out the blond in my hair!ย
by KentGirl75 Verified Purchase
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Very pigmented, but brilliant
Really good purple shampoo. Very pigmented so be careful with how long you leave on. But cuts out grassiness brilliantlyย
by Suzanne Verified Purchase
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Wow
Nothing beats good old Olaplex! Itโs just so good
by Natalia Verified Purchase
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Go to toning shampoo
I always get this shampoo for toning. Unlike other toning shampooโs Iโve used this one does not fry out your hair & only a little amount is required. I use this every other wash and my first bottle lasted me about a year so I would deffo recommendย
by Charlotte Verified Purchase
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