OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with Nº.5 Bond Maintenance Conditioner or Nº.8 Bond Intense Moisture Mask for extra moisture.
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Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
€32.95
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
It really works!!
This is the only purple treatment I have found to actually work! There’s a visible difference to my highlights after every use, the colour is so much brighter and less brassy. Also makes my hair feel lovely and smooth. Definitely one of my favourite olaplex products!
by Hollie Verified Purchase
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Amazing results!!
Blown away by the results of Olaplex purple shampoo!! I don’t and won’t use anything else
by Katie Verified Purchase
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Love
Great product . Don’t use anything else. Keep repurchasing it
by Sonia Verified Purchase
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Unsure
I’m not so sure on this it’s really dried my hair out and has given me a really uneven coverage some bits grey/ silvery some bits still a bit dull. Maybe I’m doing it wrong or not using enough olaplex products but had high hopes and not impressed so far
by Sara Verified Purchase
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Love
Gorgeous smell , hair soft and feeling great..really popped my blonde.
by Donna Verified Purchase
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Brightens colour
This makes the colour so bright and smells lovely too!
by Katie Verified Purchase
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Soft
First time using this shampoo on my highlighted hair, left on for 2/3 minutes and my hair was a bit greyish, I need to establish how long to leave on for me personally
by Julie Verified Purchase
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Nice boost for blonde
I like this product. It gives a really nice tone for my blonde hair when it’s feeling dull. It’s not drying like some other brands.
by Sarah Verified Purchase
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Fantastic
I have used many blue shampoos over the years having blonde highlighted hair that always ends up brassy. Olaplex 4P doesn’t dry my hair out as other blue shampoos have. I also use the Olaplex hair oil and no.3 bond repair. Well worth the money for hair care that works.
by Amy Verified Purchase
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Gift
Haven’t used these myself, brought as gift but I love olaplex usually so hoping these will be as amazing as the normal
by Kayla Verified Purchase
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