Noughty’s Purple Reign Shampoo is designed to banish brassy, yellow or orange tones. The colour-correcting formula is perfect for blonde, silver or grey hair, helping to leave your locks with a brighter, fresher appearance.
Enriched with 97% natural ingredients, the purple shampoo features blueberry and blackcurrant to replenish lost moisture. Glycerine seeks to hydrate and smooth your strands, while violet pigments help to neutralise warm hues. This toning shampoo promotes a luminous, healthy-looking mane.
- Activate shampoo by rubbing a small amount of product in hands with a little water then massage into hair working from root to tip.
- Once lathered and worked through the hair leave on for 1 to 3 minutes.
- If this is your first time using a purple shampoo or Purple Reign, leave it on for a minute; you can always leave it on longer next wash.
- Rinse completely from scalp to ends. Repeat if necessary.
- Purple shampoo is to be used alongside your normal shampoo and usage frequency will depend on how quickly your hair needs a refresh.
Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ribes Nigrum (Black Currant) Fruit Extract, Sodium Methyl Isethionate, Salicylic Acid, Sodium Laurate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sorbic Acid, Lauryl Glucoside, Parfum (Fragrance), Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Acid Violet 43.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Average
This is ok, I use it regularly as part of my hair care routine. It is a nice shampoo but I haven’t really noticed a difference on the colour of my hair.
by Hannah Verified Purchase
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Makes difference to my hair
Great shampoo. Really works well with my hair. No more brass
by Veronika Verified Purchase
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Best purple shampoo
I’ve used a lot of purple shampoos but always come back to this one. Leaves my hair soft and silky and not dry
by Sarah Verified Purchase
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Not enough lather
Nice scent, but needed quite a large amount for my mid length not particularly thick hair, and still had to add more of my normal shampoo to get a lather of any sort. Has made a slight difference to brassiness tones but doesn't match up with other similar priced brands in my opinion.
by Marie Verified Purchase
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Great
Great product. Removes brassy tones really well and doesn’t dry out my hair like other options.
by anna Verified Purchase
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Shampoo
The packaging looks amazing and yes it's very purple, so supposedly good for grey hair, unfortunately it's left my hair very straw like and my scalp is very itchy. Won't be buying again, sorry infact I'm having to throw it out only used it a couple of times
by Jennifer Verified Purchase
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