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Discover vibrant colour with the L'Oréal Paris Préférence Infinia permanent hair dye. Boasting a fade-defying formula that's powered by unique blend of colour enriching pigments, the luxurious formula nourishes the hair from root to tip. Préférence Infinia provides full coverage with unbeatable shine and eight weeks of fade-defiant eye-catching colour and lustre. Express yourself and make a statement with this intense formula to discover just how vibrant and glossy your mane can be.
Read and follow instructions.
This product is not intended for use on persons under the age of 16.
Aqua / Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, P-Aminophenol, M-Aminophenol, 2-Amino-3-Hydroxypyridine, 4-Amino-2-Hydroxytoluene, Sodium Metabisulfite, Eugenol, 6-Hydroxyindole, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methylresorcinol, 2-Methyl-5-Hydroxyethylaminophenol, Pentasodium Pentetate, Linalool, Alpha-Isomethyl Ionone, Resorcinol, Citronellol, Erythorbic Acid, Parfum / Fragrance (F.I.L. C161817/4).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 111 reviews
4 stars rating 37 reviews
3 stars rating 10 reviews
2 stars rating 5 reviews
1 stars rating 6 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Stunning
Tried this as nutrisse discontinued they're rose gold and so happy I did this is the closet I've found and hair supersoft
by Johanna Verified Purchase
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Only use
Only use this if you’ve got light blonde hair already. Had to dye hair twice
by Grace Verified Purchase
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Love this
Easy to use, lovely rich colour, leaves hair shiny and smooth.
by Gemma Verified Purchase
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Gorgeous blonde
One of my favourites! Colour is amazing and it doesn't make my hair feel dry afterwards. Gel formula can be a little runny however so make sure to pop a towel around any clothes!
by Laura Verified Purchase
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Great dye - wrong colour for me
I always get black from this range which is perfect but went for blue black this time for a change. My roots turned royal blue and the rest of my hair stayed the same. Will stick to my usual shade from now on!
by Lisa Verified Purchase
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veryy strong smell but works
I used this dye today and was a bit taken aback with how harsh the smell was of this dye. I’ve used many hair dyes before and this one was unlike any other, a very chemical smell that made my eyes water a bit. Besides that, the dye did do a good job especially as my hair was a bit darker, it still created a lovely bright copper. The bottles are quite small so definitely purchase an extra box!!
by Emma Verified Purchase
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My favourite dye
I always use this hair dye and this is my new favourite shade. It’s also super easy to use
by Victoria Verified Purchase
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Love
Tried 2 boxes of this dye on my naturally black and thick hair and the result came out better than I expected! Not as bright as the pic on the box but left a pretty dark copper shade.
by Annie Verified Purchase
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Amazing colour
Purchased this as the nutrisse rose gold has discontinued, this is absolutely stunning, beautiful shine and condition after using this
by Johanna Verified Purchase
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True blue black dye
This is great for us girls who like a cool toned black colour . No red undertones and my hair is jet black . Lasts a good 6 weeks
by Lesley Verified Purchase
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