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Discover vibrant colour with the L'Oréal Paris Préférence Infinia permanent hair dye. Boasting a fade-defying formula that's powered by unique blend of colour enriching pigments, the luxurious formula nourishes the hair from root to tip. Préférence Infinia provides full coverage with unbeatable shine and eight weeks of fade-defiant eye-catching colour and lustre. Express yourself and make a statement with this intense formula to discover just how vibrant and glossy your mane can be.
Read and follow instructions.
This product is not intended for use on persons under the age of 16.
Aqua / Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, P-Aminophenol, M-Aminophenol, 2-Amino-3-Hydroxypyridine, 4-Amino-2-Hydroxytoluene, Sodium Metabisulfite, Eugenol, 6-Hydroxyindole, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methylresorcinol, 2-Methyl-5-Hydroxyethylaminophenol, Pentasodium Pentetate, Linalool, Alpha-Isomethyl Ionone, Resorcinol, Citronellol, Erythorbic Acid, Parfum / Fragrance (F.I.L. C161817/4).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 111 reviews
4 stars rating 37 reviews
3 stars rating 10 reviews
2 stars rating 5 reviews
1 stars rating 6 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Fab results!
Love this dye, I think this is the closest to a salon finish as you’ll get! I wouldn’t use any other brand now! Leaves my hair soft and healthy looking and gives an amazing natural fresh finish! 10/10.
by Bobby Verified Purchase
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Permanent hair dye
Easy application on damp hair. Long hair may need 2 boxes. Great results
by fawzia Verified Purchase
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It is suffocating
Personally the colour went wasaaaaay too red for me so now I am just buying a light brown hoping I can cover (not this brand though). Be careful when using this be cxx use the smell literally made me choke it’s far too strong!!
by Hannah Verified Purchase
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It does lighten your hair
I feel it has lightened my hair but not to the extent of the picture. My hair however is very soft and shiny and I'm happy with the overall colour
by Karen Verified Purchase
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Good
Honestly I use several of these in different colours. Does the trick, is quite lightening and cool.
by Emma Verified Purchase
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Red
This made my hair red. There’s nothing iced chocolatey or brunette about it, it’s just red! Avoid unless you want to be stuck with an unremovable colour
by Lauren Verified Purchase
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Beautiful shine
This isn't my usual brand for a box dye but I thought I'd give it a try and so happy I did it not only applied easily it covered all the grey and has left me with a beautiful shine on my hair I will definitely repurchase this again.
by Demi Verified Purchase
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Love this.
I always use this brand. It covers greys and covers well. The image on the box almost matches the result. It's easy to use and you always get good results
by Natalie Verified Purchase
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Love!
Love! Super dark and pigmented leaves hair super soft and amazing
by Jessica Verified Purchase
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Lovely colour
Love the oil you get with this colour it makes my hair really shine
by Nicola Verified Purchase
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