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Maintain your blonde between salon visits with the L'Oreal Elvive Colour Protect Anti-Brassiness Purple Shampoo. This toning shampoo is perfect for those who find that their blonde, highlighted and grey hair becomes yellow and brassy over time. Violet pigments counteract the unwanted tones in the hair to neutralise and correct in just one use. Discolouration is corrected to leave your colour looking fresher and brighter. Maintain a salon finish for cleaner, brighter colour with this purple shampoo!
Suitable for highlighted, grey, silver, blonde, platinum and metallic hair shades.
Use the shampoo once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with the Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well.
Expert Tip: On grey hair, rinse shampoo after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing.
Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.
Aqua / Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide Mipa, Ci 60730 / Acid Violet 43, Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Trideceth-6, Iris Florentina Root Extract, Polyquaternium-7, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Benzophenone-4, Amodimethicone, Alphaisomethyl Ionone, Carbomer, Citric Acid, Citronellol, Cetrimonium Chloride, Butylene Glycol, Coumarin, Hexylene Glycol, Amyl Cinnamal, Parfum / Fragrance., (F.I.L C226042/2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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L'Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo 200ml
€6.95
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Does the job!
Great budget purple shampoo, smells nice and helps keep the brassyness at bay!
by Nicole Verified Purchase
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Makes such a difference
Love how much this tones down brassiness and brightens by highlights without drying my hair out
by Helen Verified Purchase
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Great
I using this shampoo twice a week-never had yellow hair-the blond is great.i using this shampoo last 3years is so cheap but so good
by Joanna Verified Purchase
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Drying
I find this purple shampoo quite drying for hair, it also deposits a little too much pigment, which leaves hair feeling heavy and filmy despite extra rinsing
by Megan Verified Purchase
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Purple shampoo
Little drying on the hair wouldn’t use too much but smells nice
by rebecca Verified Purchase
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Great!
Better results than after some toners! Very good and strong shampoo, a must have for blondes!!
by Diyaah Verified Purchase
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Good quality
Good quality compared to the cheaper ones on the market, doesn't dry your hair out as much. I find using this every other wash is perfect amount.
by Christie Verified Purchase
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A bit drying
This smells nice and is a good budget option but is a bit drying. Brightened my hair nicely though but I’d recommend pairing with a hydrating mask
by Jennifer Verified Purchase
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Purple shampoo
My dyed blonde hair was an awful straw like colour after a trip to Greece and this shampoo has helped tone it down. Would recommend
by Rebecca Verified Purchase
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Great for Blondes
Really helps to reduce the look of yellow in blondes, works in just one wash to.
by Laura Verified Purchase
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