Banish brassiness with Joico Color Balance Blue Shampoo, a neutralising formula that works to colour-correct any overly warm, brassy or orange tones in naturally dark brunette hair with salon highlights or ombré.
Working to cleanse and protect every strand, the colour-restoring shampoo utilises a Multi-Spectrum Defense Complex to help fight fade, and a Bio-Advanced Peptide Complex to repair from root-to-tip, ensuring frizz is diminished and shine is illuminated. Its correcting properties help restore true colour to your highlighted or ombré hair, bonding to every strand to preserve 89% of your hard-earned colour for up to 8 weeks.
Expect soft, smooth, glistening locks with cool undertones.
- Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse.
- Repeat the process two or three times per week, alternating with your regular shampoo.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide Mea, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine Hcl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyquaternium-47, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Blue 1 (Ci 42090).
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Nice shampoo
This shampoo smells delicious, it helps counteract orange tones in the hair to make them more cool toned. The only thing I found is that this is quite drying.
by Jenn jenn Verified Purchase
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Excellent
This is an excellent shampoo for neutralising brassy tones. I got it when my hair colour was more brassy than I expected and it toned it down nicely. I left it on for a few minutes before rinsing. I have damaged hair but I didn’t find this overly drying especially if I used a good conditioning mask afterwards.
by Victoria Verified Purchase
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Used once...already a favourite
Been looking for the equivalent of purple shampoo for greying brunettes for a while now. Reviews on this were positive but I was still a little sceptical. This has surpassed expectations after just one use. The brassy/yellow ends have already become a more muted light brown after one wash. Very happy with purchase
by CN338 Verified Purchase
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Classic
This is a great, solid choice for someone who wants to tone down the warmth (in my case orange tint) in their brown hair. It's lightweight and deep cleans without stripping, and lathers up into an airy foam that leaves my fine hair with volume. This is the kind of product you need to use somewhat consistently to see results, but using at least once a week or more will definitely keep your hair cool looking. The only thing I don't like is that it has sulfates. For my color treated hair, I feel like it's removing the actual dye faster than usual. But if you don't color your hair, or don't mind more frequent color touch-ups, this is great.
by Hannah Verified Purchase
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Blue shampoo
So my hair was a medium brown and I decided to do my own balayage... although it turned out ok my hair was 50 shades of copper... which wasn't really the lift I wanted. So I used this on 'dry hair' wearing gloves I caked it all over my dry hair on the orange bits and left for 15min. When washing my hair i mixed a bit more with my regular shampoo and let it sit for a further minute and conditioned. I was absolutely amazed, turned my orange to a lovely golden colour, so the next time I decided to leave it on for 30min and and results were even better! I would def recommend using this on dry hair once a week. I haven't used it on wet hair yet so I can't comment. But fab product, lifts orange copper tones really well.
by Ab89 Verified Purchase
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Blue shampoo
Very happy with the product, hair feels nice and tones down colour.
by Catlady Verified Purchase
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Seems to be working
Recently I used a bleach from dying my hair dark brown and wanted to go light. Of course the bleach turned my hair blonde/ ORANGE.. So got this shampoo not the conditioner. I have only used this twice and a lot of people are commenting at work saying my hair is so much lighter now (not orange anymore) I'm actually amazed. Only reason I haven't give this 5 stars is because I have only used this the couple of times and still hoping to expect more from this product. Seems alright so far :)
by blue shampoo
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Nice shampoo but didn't work for me
I bought this shampoo to tone down unwanted red/copper tones in my mid/dark brown hair, sadly it has not made any noticeable difference. I have used it quite a few times now along with the conditioner and my hair is still very orange /ginger toned. This left my hair looking very shiny but didn't do what it was supposed to. I am not sure if it would work better if left on longer but I left it on for a few minutes in the shower as directed.
by am66 Verified Purchase
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LIFE SAVER
I suffer a lot from red and copper tones in my brown hair. With it getting hotter and the sun brighter my hair goes like as do the copper tones #ginge. I looked online As to how to get ride of these tones and previously last year I purchased purple shampoo but when it arrived it said it was for blondes so I gave it to my mum. However recent I realized blue shampoo is best for brunettes. You can see results from the first wash! It's literally saved me from having a melt down of having just off ginger hair. I can't recommend this product enough or any brunettes that have got a hint of copper that needs getting rid.
by Redtone Verified Purchase
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