Help maintain bright, healthy tresses in between salon visits with the JOICO Blonde Life Violet Shampoo. This brass-neutralising formula works to counteract undesirable yellow tones to keep your locks looking icy and clean with a brilliant shine. The rich lather gently cleanses the hair of impurities, product build up and excess oils, while depositing violet pigments to keep your colour looking fresh.
Monoi And Tamanu oils help to fight frizz and nourish the hair to leave your locks looking glossy, creating a protective layer to help defend against the impact of environmental damage. Arginine works to strengthen the hair, replenishing the naturally occurring amino acid to help preserve structure, essential for those who colour-treat their hair. This innovative formula boasts smart-release technology, continually releasing Rosehip Oil, Arginine and Keratin to help protect the hair from the effects of daily styling.
Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Benzyl Alcohol, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Joico Blonde Life Violet Shampoo 1000ml
RRP: €63.95 Current price: €47.95
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Amazing Price & Fantastic Size
To be able to get a 1000ml bottle from Look Fantastic is incredible, but to have the option to by Joico products in this size is even better. A little goes a long way and this will last you a long time. I suggest buying pumps though for easier use whilst in the shower or decanting into a smaller bottle.
by Kirsty Verified Purchase
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So worth the expense! And no purple tones!
After seeing this recommended on a group, I thought I’d give it a go…. And it’s fair to say I love it! Yes it’s pricey but look fantastic always have great offers on! My hair is very grey, with mouse brown undertones and blonde highlights and this shampoo is perfect for keeping my blonde highlights toned. Some shampoos have left my grey with that purple tinge, and hands 🙈but this can be left on for 5mins and It doesn’t leave your hair discolored or dry! I use it 2-3 times weekly and my hair remains in fabulous condition. It has a subtle effect on the blonde but after a few washes is definitely more noticeable. But if you’re wanting a more dramatic tone you could maybe use inline with a mask to aid the effect. Bonus is, it smells great and don’t need loads to get a good lather!
by Angie Verified Purchase
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Not as good as some
Works well but doesn’t make my hair feel as hydrated as some other similar products
by Zoë Verified Purchase
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Perfect
Ideal moisture and toning for perfect bouncy curls
by Diane
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Good
I like this shampoo it does a good job of keeping already toned hair from getting that brassy look but I found it wasn’t too great at helping tone already brassy hair.
by Emily Verified Purchase
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Does the job
Bought this on the recommendation for my hairdresser to keep the yellow out of my highlighted hair. It’s done a good job at keeping the light highlights as they were when I got the hair done. Doesn’t dry my hair out either. One of the best violet shampoos I’ve used. Would recommend and worth the price
by Enfys Verified Purchase
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