Shine bright and keep your blonde hair in top condition with the Joico Blonde Life Brightening Shampoo. An effective cleanser that leaves your hair and scalp free from build-ups as well as excess oil and dirt, the shampoo gently lifts particles away without stripping you of essential goodness. What’s more, the formula has been specially designed to maintain the brightness of blonde dye for a longer-lasting finish.
The generous lather helps to detangle strands for a more manageable mane, making hair easier to brush and style and reducing the risk of breakage from tugging. Hair will feel softer and smoother with a shiny, silky look thanks to Smart Release Technology, a blend of three potent ingredients that bring out the best in your locks. By combining Arginine, Monoi Oil and Tamanu Oil within an invisible liposome, the shampoo manages to protect and nourish hair without weighing it down.
An essential amino acid, Arginine works to make sure hair is strong and resilient, focussing on both the inside and outside of fibres for a healthier appearance. Monoi Oil ensures frizz-free results, packing in the moisture alongside Tamanu Oil’s hydrating combination of Omega 6 and 9, which come together to shield you from both the environment and UV rays.
Free from SLE/SLES Sulphates.
Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Citric Acid, Silicone Quaternium-16, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Amodimethicone, Peg-90M, Ceteareth-7, Ceteareth-25, C12-13 Pareth-23, C12-13 Pareth-3, Undeceth-11, Butyloctanol, C11-15 Pareth-7, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Phosphatidylcholine, Benzyl Alcohol, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Salicylic Acid, Sorbic Acid, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Joico Blonde Life Brightening Shampoo 50ml
€7.45
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Nice
A really live shampoo with a nice scent in a great bottle size for travel or to test out. Didn't make much difference to my hair colour though
by Silver Verified Purchase
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Jonico- Brightening shampoo
This shampoo is absolutely amazing!! I purchased the small bottle as I’ve never used Jonico before so just wanted to purchase the smaller bottles first! This shampoo works good with white blonde hair as it just brightens the colour up when it’s feeling dull to make it feel lighter again! Doesn’t smell the best but still works wonders!
by Leah Verified Purchase
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Stripped
Left hair looking bright but stripped of all moisture- hair felt dry and straw like after using. Ok if using lots of conditioner afterwards
by Karen Verified Purchase
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Love this
This shampoo has to be the best one for blonde hair that I have tried. Makes my fine highlighted hair feel soft and look fresh
by emma Verified Purchase
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Joico
This is a lovely shampoo brightens and keeps my highlights looking fresh. Leaves my dry hair quite silky looking and can go an extra day without washing as it doesn’t make the hair greasy at all
by Deborah Verified Purchase
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Very good
I like to use it along with conditioner. Makes my balayage pop!
by Angelika Verified Purchase
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Good for blonde hair
Just bought a sample but will go for a full size.
by Angelika Verified Purchase
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Instantly brightens
Excellent shampoo essential for blondes hair, that has a tendency to dull over time.
by jasmine Verified Purchase
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Good
A very small bottle but great to trial it before getting the big bottle,You only need a small amount so lasts a good while anyway.
by Shona Verified Purchase
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Lovely shampoo
Great shampoo brightens and revives colour slightly drying but would still recommend
by Deborah Verified Purchase
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